Although rather informal and small scale, the early days of Japanese hip hop provide the history for the emergence of the
cultural movement. Early hip hop was not led by corporate interests, but rather was largely ignored by large
record companies and performance venues. In this respect, Japanese hip-hop offers a representation of
cultural globalization, as it expanded despite criticism on the part of record companies and major media outlets. The history shows that certain kinds of cultural exchange are not initiated through cultural understanding, but instead from some interaction that can incite a desire to learn, to participate, and to contribute individuality. In Japan, this motivation to represent individuality was
breakdancing, which was one of the leading edges of hip-hop at the time. The first known Japanese group to experiment with hip hop was
Yellow Magic Orchestra, which created an early
electro hip hop track, "Rap Phenomena", for their 1981 album
BGM. In turn, the
synthpop and
electro music of Yellow Magic Orchestra and
Ryuichi Sakamoto, and their use of the
Roland TR-808 drum machine, had a significant influence on early key American hip hop figures such as
Afrika Bambaataa and
Mantronix. An important spark for Japanese hip-hop occurred in 1983 when breakdancing appeared in
Tokyo through film and live performances even though
American hip hop records could previously be heard in Tokyo discos. According to Takagi Kan, a first generation Japanese MC, "I couldn't tell what was with the rap and the
DJing...but with the breakdancing and
graffiti art, you could understand it visually. Or rather, it wasn't understanding so much as, 'Whoa, that's cool'
[kakkoii]. With rap and DJing, I couldn't imagine what could be cool about it." Dancing has a visual impact that everyone can understand, when it comes to dance there is not a language barrier. Break dancing represented the foundation for the spread of Japanese hip-hop and served as a medium for globalization. The film is "the classic hip-hop flick, full of great subway shots, breakdancing, freestyle MCing and rare footage of one of the godfathers of hip-hop,
Grandmaster Flash, pulling off an awesome scratch-mix set on a pair of ancient turntables." The popularity of the film led to many of the artists involved in it to make a trip to Japan to promote the film and they even performed in some of the department stores while they were there. The rise of
DJs represented a significant development for the Japanese hip hop scene. Before 1985, there weren't very many DJs on the radio, but with the increase in the number that year, it led to the opening of the first all hip hop club in 1986. But despite the fact that DJing gained popularity rapidly, it was initially thought that rapping wasn't going to have the same cache as it would be hard to rap in Japanese.
1990s T-shirt in
Yoyogi park By the early 1990s, major American artists began to tour Japan, and their music would receive Japanese releases. The years 1994 and 1995 marked the beginning of hip-hop's commercial success in Japan. The first hit was
Schadaraparr's "Kon'ya wa būgi bakku" (Boogie Back Tonight) by Scha Dara Parr and
Ozawa Kenji, followed by
East End X Yuri's "Da. Yo. Ne." and "Maicca," which each sold a million copies. This sudden popularity of J-rap, which was largely characterized as party rap, sparked a debate over 'realness' and authenticity between commercial and underground hip-hop artists. Popular brands in Japan during this period also collaborated with multiple hip hop artists. A Bathing Ape (or BAPE) A Japanese clothing company founded by Nigo in 1993. Artist such as Pharrell Williams, Kanye West, Kid Cudi, and KAWS have collaborated with BAPE. An example of an underground attack on mainstream J-Rap is Lamp Eye's "Shogen," in which rapper You the Rock disses the more pop oriented group Dassen Trio. Writer
Ian Condry argues that the rappers on this track are closely emulating the traditional macho posturing of rap, citing influences such as
Public Enemy and
Rakim. Dassen Trio, and other pop rappers, respond to such attacks with the argument that their subject matter is more culturally appropriate and accessible for Japanese fans, and question the standards of "realness" put forth by underground rappers. Japanese rap lyrics frequently reference mundane subjects such as food, cell phones, and shopping.
2000s, 2010s and 2020s Since 2000, the hip hop scene in Japan has grown and diversified. Hip-hop style and Japanese rap has been an enormous commercial success in Japan. In a 2003 interview with the
BBC, Tokyo record-store owner, Hideaki Tamura noted "Japanese hip-hop really exploded in the last two, three years. I never thought there would be a time when Japanese records could outsell American ones but it's happening." Additionally, a huge number of new scenes have developed. These include “rock rap to hard core gangsta, spoken word/poetry, to conscious, old school,
techno rap, antigovernment, pro-marijuana, heavymetal-sampled rap, and so on.” Tamura points to a shift in Japanese hip hop, when artists began to focus on issues pertinent to Japanese society, versus previous styles and subjects that were copied from US hip hop culture. For Japan, the style of hip hop was much more appealing than topics popular in American hip hop, such as violence. Ian Condry, on the other hand, focuses on an interplay between local and global hip hop within the genba of Japan. For Condry, Japanese hip hop was born out of simultaneous localization and globalization of hip hop culture, rather than a shift between the two binary factors. ==Political aspects==