When the
Mars Company approached Hendrick Motorsports about sponsoring a new team, owner
Rick Hendrick was uninterested in expansion, but suggested Mars contact Frye about establishing a team. Setting up an ownership group consisting of Read Morton, Tom Beard, and Nelson Bowers, Frye served as General Manager of the team. In the
Skittles racing team's first season of existence in 1997, driver
Derrike Cope finished 27th in the final points standings. In 1998, 15-time race winner
Ernie Irvan took over as driver for the team. Irvan won three pole positions, including the
Brickyard 400. Irvan retired after sustaining a concussion in August 1999. Between 2000 and 2002,
Ken Schrader drove the #36
M&M's car. In August 2000, Frye oversaw MB2 purchasing
Tyler Jet Motorsports and expanding to two teams with driver
Johnny Benson Jr. Frye attracted Valvoline to sponsor the team. In October 2002, Benson won at
Rockingham Speedway to earn the team's first
NASCAR Cup Series victory. In July 2006, real-estate developer Bobby Ginn purchased 80% of the team, with Frye owning 20%, and the team was renamed Ginn Racing. Amid financial troubles, on July 25, 2007, Ginn Racing announced it had merged with
Dale Earnhardt, Inc., effectively ending the team's existence. == Red Bull Racing Team ==