During a practice session on July 19, 1970 for the Trans Am race at the
Road America course near
Elkhart Lake, Wisconsin, Titus' Pontiac Firebird experienced a steering gear failure, causing his car to skid 250 feet into the concrete abutment of the
Bill Mitchell Bridge outside of Turn 13. Titus's car erupted in flames, and he received a frontal skull fracture, internal injuries and a broken arm. He was taken to
St. Joseph's Hospital in Milwaukee and was removed from the critical list a week later but succumbed after complications, thought to be a blood clot to the brain, Titus had been quoted six weeks earlier in the Franklin, Pennsylvania
News Herald, saying, "TransAm Racing is a deadly business." Road America's Billy Mitchell Bridge, which transporters and spectators used to access the circuit paddock, had become a source of concern for safety reasons. After Titus' death and
Memo Gidley's serious crash at the 2001 CART race, as well as complaints by motorcycle racers, officials began formulating a plan to fix the problem. In the winter of 2006, the bridge was demolished, adding runoff at Turn 13 while adding a new tunnel and eliminating the point of impact where Titus was fatally injured. Shortly after his death, the American (AARWBA) named their annual "Driver of the Year" award the
Jerry Titus Memorial Award and awarded it to the driver with the most votes among the winners in each category (stock car, open wheel, road racing, short track, touring, and at-large). ==Racing results==