The music video was directed by
Garth Jennings and
Adam Buxton. Recorded in two takes, it features the band members performing in their studio with footage shot from cameras attached to bicycle helmets. The American singer
David Byrne, who was visiting Radiohead's studio, watched an early edit and assumed the helmets would be cut from the video. However, Buxton felt it was important that the "ridiculous" helmets were visible. He said later: "For me, that was the point. It's funny ... [Radiohead] completely got what was good about the idea. They committed to it and they performed it brilliantly. And Thom was mesmerising and each member of the band was just giving it." Though Buxton said it was one of the least popular Radiohead videos, he considered it among his best work. ==Release==