Joey Shaw got his start in the fashion industry shooting models in
Milan in the 1990s. After gaining notice in the Milan and Paris fashion scene, he shot his first campaign for
Vogue magazine and the fashion shows for
Vogue Italy and
Style magazine. Beginning in 1994, Shaw often traveled to
Los Angeles to shooting actresses and actors and continue fashion editorials with Hollywood stars including
Debby Ryan,
Anna Camp,
Adam Rodriguez,
Sarah Hyland,
Lori Loughlin,
Lisa Edelstein,
Tobin Bell,
Ernie Hudson,
Deborah Ann Woll,
Isabelle Fuhrman,
Jessica Lowndes,
Kathleen Robertson,
Taylor Spreitler, and
Ross McCall. Shaw photographed 2 calendars; a glamour one shot in
Lanzarote,
Canary Islands in 2005 with
playmate Zsuzsanna Ripli and a fashion one in
Milan in 2007, both for
Next magazine. Shaw did campaigns for
Vodafone,
Emirates,
The North Face,
Expedia,
Hilton Hotels & Resorts,
Société Générale,
Mastercard, and Banca Etruria. In May 2015 the Shaw introduced the XS campaign, In July 2015, Shaw launched the "1+1= couple" campaign for
H. In December 2015, Shaw photographed
Deborah Ann Woll for
Exit magazine. The magazine also interviewed Shaw. In January 2016 an international XS campaign was released in London and Shaw is the author of the photos for the new campaign. In May 2017,
Editoriale Italiano released an interview with Shaw. In October 2017,
Photos magazine in the UK published an interview with Shaw. In May 2018,
Kate magazine had a cover shot by Joey Shaw On 26 June Shaw dedicated the new
Editoriale Italiano campaign to
Noura Hussein. ==Books==