MarketJohn L. Goldwater
Company Profile

John L. Goldwater

John Leonard Goldwater co-founded MLJ Comics, and served as editor and co-publisher for many years. In the mid-1950s he was a key proponent and custodian of the comic book censorship guidelines known as the Comics Code Authority.

Biography
Early life and career Goldwater was born in East Harlem, New York on February 14, 1916, to Jewish parents. "His mother died giving birth to him... and his father succumbed to grief, abandoning his baby and dying soon afterward," leaving the orphaned John to be raised by a foster mother, Rose Ettinger. leaving "New York, hopping freight trains and bumming rides to the Midwest, where he worked for a time in Hiawatha, Kansas as a news reporter. Assigned to school sports, he hung around with football teams, meeting the players and the girls they attracted, who would later supply him with ample comic material." A few years later, "he continued west to the Grand Canyon, where he worked at a lodge," from which he was dismissed for "socializing with the female help." His employers paid for him to travel to San Francisco, where he saved enough money (again working as a reporter) to travel by ship back to New York. Finding success in his venture, Goldwater was soon joined by Silberkleit and Maurice Coyne to form their own publishing venture MLJ Comics (named after the first initial of each of the three individuals). Success The success of the Archie line of comics, thought Goldwater, was because At its peak, the Archie comic strip ran in 750 newspapers, while comics sales continue to sell millions of copies each year (from a height of c. 50 million) through grocery stores and newsvendors as well as tailored comics shops - Archie Comics' output is among the few still carried by the full range of venues. ==The Comics Code==
The Comics Code
In 1954, with a public outcry against comics building on Fredric Wertham's book Seduction of the Innocent and the Estes Kefauver-led United States Senate Subcommittee on Juvenile Delinquency hearings, Goldwater helped found the "Comics Magazine Association of America, whose Comics Code Authority persuaded magazines to voluntarily weed out offensive copy as well as ads for guns, knives and war weapons." ==Other roles==
Other roles
Goldwater also found time to serve as president of the New York Society for the Deaf, and was actively involved as a national commissioner of the Anti-Defamation League of B'nai B'rith, for "more than 50 years." In a 1999 notice placed in The New York Times, he was described as a "Poet Laureate, listed in [The] ''Who's Who of America''," and a member of both the "Old Oaks Country Club and the Friars Club." ==Later life==
Later life
In 1973, Goldwater "licens[ed] Archie for evangelical Christian messages," despite his personal Jewish faith, feeling that the "sentiments were in line with his wholesome family message." The comics were written and illustrated by one of the Archie regulars, Al Hartley, and were published by Spire Christian Comics. Ten years later, after Goldwater's retirement, the then-publicly traded Archie Comics company was acquired by Richard Goldwater (his son) and Silberkleit's son Michael, returning it to private ownership. In 2009, Goldwater's son, Jonathan, and Michael Silberkleit's widow, Nancy, were named co-CEOs of Archie Comics. ==Death==
Death
Goldwater died in New York on February 26, 1999, and was survived by his second wife and three sons: Richard (from his first marriage), Jonathan and Jared. Donations were invited in his honor to the Anti-Defamation League. ==See also==
tickerdossier.comtickerdossier.substack.com