In late August 1939, shortly before the
Second World War broke out, Joyce and his wife Margaret fled to Germany. Joyce had been tipped off that the British authorities intended to detain him under Defence Regulation 18B. He became a
naturalised German citizen in 1940. In
Berlin, Joyce could not find employment until a chance meeting with fellow Mosleyite
Dorothy Eckersley got him an audition at the
Rundfunkhaus ("
broadcasting house"). Eckersley was the former wife or second wife On 18 September, he received a contract as a newsreader. After the dismissal of
Norman Baillie-Stewart in December, Joyce became the principal reader of news and the writer of six talks a week, thus becoming the station's best-known propaganda broadcaster. In a newspaper article of 14 September 1939, the radio critic
Jonah Barrington of the
Daily Express wrote of hearing a gent "moaning periodically from
Zeesen" who "speaks English of the haw-haw, damit-get-out-of-my-way variety". Four days later he gave him the nickname "
Lord Haw-Haw". The voice Barrington heard is widely believed to be that of
Wolf Mittler, a German journalist whose near-flawless English sounded like a caricature of an upper-crust Englishman. However, Mittler only made five or six broadcasts and was quickly replaced by other broadcasters, leading to uncertainty over whom Barrington had been referring to. When Joyce became the most prominent broadcaster of Nazi propaganda by the end of 1939, the name stuck to him. Joyce himself began to trade on the notoriety of the nickname more than a year later, on 3 April 1941, when he announced himself as "William Joyce, otherwise known as Lord Haw-Haw". Joyce's broadcasts initially came from studios in Berlin, later being transferred (because of heavy
Allied bombing) to
Luxembourg City and finally to
Apen near
Hamburg, and were relayed over a network of German-controlled radio stations in Zeesen, Hamburg,
Bremen,
Luxembourg,
Hilversum,
Calais and
Oslo. Joyce also broadcast on and wrote scripts for the German
Büro Concordia organisation, which ran several
black propaganda stations, many of which pretended to broadcast illegally from within Britain. His role in writing the scripts increased over time, and German radio capitalised on his public
persona. Initially an anonymous broadcaster, Joyce eventually revealed his real name to his listeners and he would occasionally be announced as, "William Joyce, otherwise known as Lord Haw-Haw".
Urban legends soon circulated about Lord Haw-Haw, alleging that the broadcaster was well-informed about political and military events to the point of near-
omniscience. In the summer of 1942 it was decided that he should no longer read the news and, from then on, he read only his own talks in
Views on the News. The broadcasts always began with the announcer's words, "
Germany calling, Germany calling, Germany calling". These broadcasts urged the British people to surrender and were well known for their jeering, sarcastic and menacing tone. The
Reich Security Main Office commissioned Joyce to give lectures at the
University of Berlin for
SS members in the winter of 1941–42 on the topic of "
British fascism and acute questions concerning the
British world empire". Joyce recorded his final broadcast on 30 April 1945, during the
Battle of Berlin. Rambling and audibly drunk, he chided the UK for pursuing the war beyond mere containment of Germany and repeatedly warned of the "menace" of the
Soviet Union. He signed off with a final defiant, "
Heil Hitler and farewell". There are conflicting accounts as to whether this last programme was actually transmitted, although a recording was found in the Apen studios. The next day, Radio Hamburg was seized by British forces, and on 4 May
Wynford Vaughan-Thomas used it to make a mock "Germany Calling" broadcast denouncing Joyce. Besides broadcasting, Joyce's duties included writing propaganda for distribution among British
prisoners of war, whom he tried to recruit into the
British Free Corps of the
Waffen-SS. He wrote a book,
Twilight Over England, which was promoted by the
German Ministry of Propaganda. The book unfavourably compared the evils of Jewish-dominated capitalist Britain with the alleged wonders of Nazi Germany.
Adolf Hitler awarded Joyce the
War Merit Cross (First Class) for his broadcasts, although he never met Joyce. ==Capture and trial==