at the
Earls Court Exhibition Centre, August 2003 Timberlake performed "Like I Love You" at the
2002 MTV Video Music Awards prior to the album's release. The day of
Justified's release, Timberlake appeared on
TRL and performed "Like I Love You" and "Cry Me a River" live in
Times Square. TV specials included a sit-down interview with
Barbara Walters on
20/20, an episode of MTV Launch that followed the making of
Justified, and the TV concert special,
Justin Timberlake: Down Home in Memphis. Timberlake performed "Cry Me a River" at the 13th annual
Billboard Music Awards, held on December 9, 2002, at the
MGM Grand Garden Arena in
Las Vegas. He was accompanied by a string section and a 20-member choir. He performed "Cry Me a River" on a promotional concert held at
House of Blues in
West Hollywood, California on June 17, 2003. On February 1, 2004, the singer performed "Rock Your Body" at the
Super Bowl XXXVIII halftime show with singer Janet Jackson. At the moment Timberlake sang the lyric "Bet I'll have you naked by the end of this song," he ripped off part of Jackson's costume, momentarily exposing her right
breast on live television. He later commented that "America's harsher on women". He performed "Señorita" live on the sketch comedy show
Saturday Night Live in October 2003, where he served as host and musical guest, and at the
2004 Grammy Awards. Magazine covers included
Rolling Stone, which dubbed him the "New King of Pop",
Entertainment Weekly,
Vibe magazine,
The Advocate, and
Details. Timberlake did a joint tour in North America with
Christina Aguilera entitled
the Justified & Stripped Tour, to support both
Justified and Aguilera's 2002 album,
Stripped. Timberlake's and Aguilera's managers suggested to both singers to go on a conjoint tour. Timberlake agreed with the suggestion, saying that "It would be fun to be on tour with somebody who's that talented". Timberlake's further reasoning for touring with Aguilera was due to both singers wanting to "break the mold of what people look at as teen pop and move into a different direction". For the tour, Timberlake wanted to transform arenas into clubs, stating that he wants people "to feel like they're a part of the show and it's a party", remarking that anybody caught sitting down would get booted. In September 2003,
McDonald's announced Timberlake as a new spokesmen for their "I'm Lovin' It" campaign. Timberlake recorded "
I'm Lovin' It", to be featured in adverts for the franchise, later expanded and released as a single in December 2003. McDonald's later announced they will sponsor a tour for Timberlake, following his successful North American tour with Christina Aguilera, entitled
the Justified World Tour. Timberlake stated "I love what McDonald's is doing with the new 'i'm lovin' it' campaign and it's cool to be part of it [...] We share the same crowd -- people who like to have fun -- and that's what this new partnership and my European concert tour is all about." The tour began with Timberlake playing intimate gigs at clubs and theatres in the United States and Australia before expanding to arenas in Europe. The tour commenced on May 7, 2003, in
Sheffield, England and concluded on June 19, 2004, in
Brisbane, Australia.
Jive Records released two DVD specials for Justified,
Justified: The Videos and
Justin Timberlake: Live from London. ==Critical reception==