Ahmed has an
MA in Television from
Goldsmiths, University of London, and a
Bachelor's from
Bayero University Kano. She is also a
Chevening Scholar. She started her career at the
BBC where she was a senior producer working on award-winning programs,
Focus on Africa and
Network Africa. In that capacity, she helped shape the news agenda for those leading programs and reported from many parts of the world including
South Africa,
Eritrea and
the United Nations. Back in Nigeria, Ahmed served as the editor of
Next, an award-winning publication. There, she supervised a newsroom of approximately 120 people and about 30 stringers and drove the editorial agenda for the organisation. The newspaper stopped publishing its print edition in September 2011. In 2011, she moderated Nigeria's presidential election debate live on the national television. In 2014, she co-created, produced and presented
Straight Talk, an interview programme designed to probe and confront Nigeria's decision makers on matters of relevance. Some of her notable interview subjects include
Ibrahim Babangida,
Babatunde Fashola,
Rotimi Amaechi, Ali Baba,
Oby Ezekwesili, among many others. In 2017, she launched a new show called
The Core on
Channels TV. In July 2017, she interviewed
Nnamdi Kanu, leader of the
Indigenous People of Biafra (IPOB) who made news by declaring it's "
Biafra or death". In the build up to the February 2019 general elections, she moderated the town hall meetings for presidential candidates and their deputies, specifically that of President
Muhammadu Buhari and his vice, Professor
Yemi Osibanjo. Ahmed is currently a member of the judging panel of the Wole Soyinka Centre for
Investigative Journalism and sits on the Board of Trustees of
Premium Times Centre for Investigative Journalism and the
Promasidor Quill awards. She is also a member of the
Nigerian Guild of Editors and the Nigerian Institute of Directors. In 2017, she founded Daria Media Ltd, a company designed to promote public service journalism In 2020, she founded RadioNow 95.3FM. She is a member of board of trustees of Premium Times Centre for Investigative Journalism == Controversies ==