Film Qureshi started as digital video effects designer for TV channels and advertising agencies in 1992 and later joined a television production house Telewise in 1995 as an editor and director. His journey into direction with branded programmes: Fanta Candid Camera, Allen Soothers Boom Bastic, Teleworld's Thrill Seekers, Cheer Up, Voyage of Discovery branded TV transmission sponsored by
John Player Gold Leaf, Har Dam Tayyar on
Military Forces by
Embassy, and
Ariel Mothers, sponsored by
Procter and Gamble. Qureshi directed branded TV shows, drama serials, documentaries and films. He made his first telefilm on intersex which brought him first award for Best Director and Best telefilm at the 2003
Indus Telefilm Festival. Then he directed a 13-part TV films series, Maa Aur Mamta' (Motherhood), which won seven awards at the Indus Drama Awards 2005. In 2004, he directed his first drama serial "
Moorat", for
7th Sky Entertainment. His 2023 family romantic-drama feature film
Only Love Matters is the first film in cinema history on the topic of intersex people set in the UK.
Academia Qureshi is a media and gender studies researcher and has taught at the
University of East Anglia (2019-2022), and at
Solent University. He works as a
peer reviewer for
Humanities and Social Sciences Communications. ==Selected filmography==