The station first signed on the air on August 1, 1957, as KTVC (standing for "Television Cimarron"). The station was owned by the Southwest Kansas Television Company, a joint venture of
KGNO radio and the
Dodge City Globe newspaper, and broadcast as an affiliate of
ABC, receiving programs from
KAKE-TV in Wichita. Before even going on air, the station had been the victim of a burglary in which station equipment, along with a film showing the construction of the tower, was stolen. By 1958, a third Kansas station was airing ABC programming via KAKE,
KAYS-TV in
Hays. The three stations were branded together as the Golden K Network. In 1961, Southwest Kansas Television Company opted to switch KTVC's network affiliation from ABC to CBS (airing programming primarily from
KTVH in
Hutchinson), taking effect on June 4. In making the decision, station president Wendell Elliott cited the need for freedom in scheduling its programming, which the ABC contract did not offer. The next year, KAYS changed its affiliation to CBS and purchased KWHT-TV of
Goodland, Kansas, changing its call letters to KLOE-TV; the four stations formed the Kansas Broadcasting System, the CBS affiliate for central and western Kansas. Leigh Warner bought Southwest Kansas Television Company in 1969. After Warner's death in 1985, his estate sold KTVC to Nuco TV, which owned the remainder of the KBS network; in approving the sale, the FCC noted that KTVC was the last television station in western Kansas not already owned by a Wichita station. The Kansas Broadcasting System was acquired for $45 million by
Smith Broadcasting in 1989; after the sale was completed, the station changed its call letters to KBSD-TV, as part of an effort that saw KWCH's three semi-satellites change their call letters to bolster the KBS network's identity. Smith sold the station to
Spartanburg, South Carolina–based
Spartan Communications in 1994; Spartan merged with
Media General in 2000. In 2005, KWCH began operating a digital automation system from its Wichita studio facility, which handled the scheduling of advertisements and master control operations for all four KBS stations. On April 6, 2006, Media General announced that it would sell KWCH, its satellites, and four other stations as a result of its purchase of four former
NBC owned-and-operated stations (
WVTM-TV in
Birmingham, Alabama;
WCMH-TV in
Columbus, Ohio;
WNCN serving
Raleigh, North Carolina; and
WJAR in
Providence, Rhode Island).
South Bend, Indiana–based
Schurz Communications eventually emerged as the winner and took over on September 25, at which time Schurz formed a new subsidiary known as "Sunflower Broadcasting, Inc.", which became the licensee for its Wichita media market broadcasting properties. Schurz announced on September 14, 2015, that it would exit broadcasting and sell its television and radio stations, including KWCH-DT and its satellites, to
Gray Television for $442.5 million. Gray already owned KAKE and its satellites (including KUPK channel 13); however, it sold that station to
Lockwood Broadcast Group and kept the KBS stations. The sale was completed on February 16, 2016. ==Newscasts==