In 1993,
Toshiba engineers developed the
Super Density Disc, the successor of the
Compact Disc. Immink was a member of the
Philips and
Sony task force, which developed a competing disc format, called MultiMedia CD. Immink created
EFMPlus, a more efficient successor of
EFM used in
CD. The electronics industry feared a repeat of the format war between
VHS and
Betamax in the 1980s. IBM's president,
Lou Gerstner, urged them to adopt Immink's EFMPlus coding scheme as EFM has a proven record. In September 1995, an agreement was made among the major industries: Philips/Sony surrendered to Toshiba's SuperDensity Disc and Toshiba accepted the
EFMPlus modulation. The DVD encompasses the sound-only
Super Audio CD (SACD) and
DVD-audio formats, developed independently by
Sony and
Toshiba, which are incompatible formats for delivering very
high-fidelity audio content. SACD is in a
format war with
DVD-Audio, but neither has yet managed to replace audio CDs. Immediately after the DVD standard was settled in 1996, Philips and Sony, disappointed after the DVD failure, decided to develop a next-generation blue-
laser-based
digital video recorder (DVR), which would be positioned as DVD's high-density successor. In 2005, seven years after its design, the Blu-ray Disc was brought to market. In 2002, the
DVD forum adopted an alternative format, the
HD DVD. The two resulting standards had
significant differences that made each incompatible with the other. The blue-laser
format war with Toshiba's
HD DVD was settled in early 2008 when Toshiba withdrew their system effectively ending the
high definition optical disc format war. ==DV and DCC==