The most important and traditional means of earning is the cultivation of "panmala" (betel leaves). The community which cultivates the malas is popularly known as vadvals (person who cultivates vadis). The residents of Kelwa Beach are involved in the fishing industry due to the proximity to
Satpati, Maharashtra's biggest fishing centre. Some people own or work in factories in the nearby industrial areas of Palghar and
Tarapur. Some people have involved in the
tourism industry due to the growing popularity of the beach. Many restaurants and snack joints have come up near the beach to cater to the growing number of tourists. ==Shitla Devi Temple==