Mid-Pacific Television Associates ownership In 1979, Mid-Pacific Television Associates was approved to buy KIKU-TV for $2.7 million; the general partnership featured two consortia of investors, one local and one headed by the Cushman family of
San Diego, as well as Japanese network
TV Asahi with a 20 percent stake. Despite the presence of TV Asahi in the ownership group, major changes in 1981 led the station's programming away from Japanese-language shows. On June 29, the station doubled the length of its broadcast day and switched to shows mostly in English as Hawaii's only general-entertainment independent station. Japanese programming remained at noon and 10 p.m., times when management believed its primarily older viewers would still tune in. The programming change was met with some dismay by senior citizens and the Japanese program at the
University of Hawaiʻi at Mānoa (UH), but it also was in line with declining Japanese fluency and immigration in Hawaii. A 1998 journal article by Shinji Uozumi suggested that another reason was recent instability in the
Japanese yen. Between January 1977 and October 1978, the yen strengthened, going from 271 to the dollar to 176 to the dollar and increasing the prices for Japanese programming as paid by the U.S. station. Joanne Ninomiya, who had been KIKU's general manager since 1969, left in January 1981 due to the proposed changes and then began a venture broadcasting Japanese-language shows on cable. In addition to syndicated programming and the remaining Japanese-language shows, channel 13 also began offering newscasts seven days a week on November 1, 1981. It increased its transmitter power, improving its signal. However, some viewers in the Japanese community refused to watch the station after removing much of the programming that catered to their needs. In a show of the impact KIKU had on non-Japanese-speaking viewers, a Hawaiian woman, A. T. Ko-Opuna, started an unsuccessful petition-writing campaign to urge the FCC to support expanded Japanese-language broadcasting on the station. served as general manager of KHNL from 1984 to 1989 and returned in 2008 when KGMB and KHNL consolidated. The largest changes, however, came after
Rick Blangiardi, a former University of Hawaiʻi assistant football coach who had worked at KGMB-TV, was named general manager in February 1984. Blangiardi fired 24 employees; he brought with him 13 employees from KGMB and increased the staff size from 48 to 54. The news department was immediately disbanded as a business decision, while programming was upgraded. Blangiardi also changed the station's call sign from KIKU-TV to KHNL, after Honolulu's airport code. Japanese-language shows continued to air from 10 p.m. to midnight, but other than that, the station was operating as a full-time general-entertainment independent that branded itself as a "news alternative" and the "free movie channel". KHNL also began a heavy schedule of local sports telecasts, including next-day broadcasts of University of Hawaiʻi football; sports brought viewers and increased advertising revenue. However, the station still lost money because it reinvested its profits in improvements, especially production equipment for remote sports broadcasts.
King Broadcasting ownership and Fox affiliation In February 1986, the
King Broadcasting Company of
Seattle purchased KHNL from Mid-Pacific Television Associates at a time when the local investors who owned 30 percent of the station were facing financial pressures. It was King Broadcasting's first independent station, as it owned three NBC affiliates plus a CBS affiliate on the Mainland. After the King sale, Joanne Ninomiya returned to the station, particularly assisting with the introduction of subtitles to KHNL's long-running sumo telecasts. Her JN Productions also supplied six hours of Japanese-language shows on Sundays and a daily newscast from Japan. KHNL became Hawaii's first affiliate of
Fox in October 1986. The station also began expanding its reach with translators on Hawaii's other islands; by 1987, it was broadcasting on
Maui and
Kauaʻi, and in 1989, it began broadcasting its programs on
KHBC-TV (channel 2) in
Hilo, Hawaii, which King Broadcasting purchased after a previous attempt to operate the station on an independent basis failed the previous year. The Maui translator was replaced with full-power KOGG (channel 15), which began broadcasting from
Haleakalā on August 22, 1989. In 1992, the
Providence Journal Company acquired King Broadcasting; Blangiardi, who had been promoted to running Seattle's
KING-TV in 1989, was fired from his post there immediately. By this time, on the strength of Fox programming and UH athletics, the station was experiencing success. A
Nielsen ratings study found it to be the fourth highest-rated independent station in prime time in the United States. Under Providence Journal ownership, the station rebranded to "Fox 13" in January 1993; later that year, it began programming
KFVE "K5" (channel 5) under a
time brokerage agreement. K5 became the new broadcaster for UH athletics in January 1994, providing additional opportunities for live broadcasts. Japanese-language programming disappeared from KHNL's schedule in 1993 after JN Productions began programming KHAI-TV (channel 20), which already primarily broadcast shows in Japanese, and moved its cable programs there. That station then changed its call sign to
KIKU. ==Switch to NBC==