Kid Leo started at
WMMS in Cleveland, Ohio, in February 1973. He became the afternoon drive DJ in 1974, holding that time slot until he left the station in December 1988. In 1977, he was promoted to
music director, then in 1986 became operations manager. “To many, Kid Leo
was WMMS. For sixteen years he was the pulse of the station, pumping music and life into the veins of listeners.” He was known for embracing new acts and was credited with introducing many artists in the Cleveland market and giving them more advantage with greater national exposure. Some of those artists were
Bruce Springsteen,
John Mellencamp,
Pat Benatar,
Roxy Music,
Cyndi Lauper,
The Pretenders,
New York Dolls, and
Southside Johnny. Kid Leo played a biographical role in the music video of "Make Me Lose Control," a 1988
Billboard Hot 100 No. 3 hit single by
Eric Carmen. While at WMMS, Kid Leo became involved in the campaign to bring the
Rock and Roll Hall of Fame to Cleveland. His on-air work is represented as part of the permanent radio exhibit in the Rock and Roll Hall of Fame. ==Columbia Records==