Klutch Sports Group was founded in 2012 by Rich Paul. Paul quickly obliged. He would later start working under
Leon Rose, who had negotiated James' extension with the Cavaliers in 2006, at
Creative Artists Agency (CAA). In 2012, Paul left Rose and Creative Artists Agency to start his own agency, Klutch Sports Group. His first clients were James, Eric Bledsoe, Tristan Thompson, and Cory Joseph. In 2016 and 2017, Fara Leff was already known as Klutch Sports Group's
chief operating officer (COO). In 2019,
United Talent Agency (UTA) made a "significant" financial investment in Klutch Sports Group. According to
Jeremy Zimmer,
chief executive officer (CEO) of United Talent Agency, Paul "maintains control as operator of his business". United Talent Agency asked Paul to run its sports division through a partnership with Klutch and expand to represent
NFL and
WNBA players. In 2020, Paul accepted a position on United Talent Agency's board of directors. Paul also expanded its clientele at Klutch to include the
National Football League (NFL) by hiring former player
Damarius Bilbo. Bilbo was chosen to lead the Football division of Klutch Sports Group. In April 2020, Klutch Sports Group acquired Tidal Sports Group from
San Clemente, marking its "entry into baseball representation". Tidal Sports Group founder Brodie Scoffield was named to lead Klutch's Baseball division. By the conclusion of their agreement in 2020, Termini had negotiated $1.4 billion in NBA contracts for Klutch Sports clients from 2014 through 2019. In 2021, Klutch Sports Group was named among
Time magazine's
100 Most Influential Companies. That same year, Klutch hired sports agent
Nicole Lynn as president of Football operations. In February 2020, Klutch Sports Group launched its Women's Basketball division, led soon after by Jade-Li English. In the summer of 2023, Klutch Sports Group contracts worth almost $900 million were concluded just for Paul's NBA clients. In December 2023, Klutch acquired the baseball agency, Rep 1. Rep 1 CEO Chris Koras was named head of Klutch Baseball. By October 2023, Klutch Sports Group had nearly 200 professional athletes on its NBA, WNBA, NFL, and
MLB rosters. Klutch Sports Group had more than 100 employees as of mid-2024, with offices in
Atlanta,
Los Angeles,
Nashville,
New York, In June 2024, United Talent Agency acquired Germany's biggest
soccer player agency, Representatives Of Outstanding Footballers (ROOF), and integrated it into Klutch Sports Group. The soccer agency, which has offices in
Munich,
London, and
Madrid, represents 150 clients in the "
Big Five" European leagues: the
German Bundesliga,
English Premier League,
Spanish La Liga,
French Ligue 1, and
Italian Serie A. Björn Bezemer, co-founder and managing director of Representatives Of Outstanding Footballers, was appointed head of Klutch Global Football. ==Athletes==