The station was first established as 105.7 KZEA in
1984 (then KTYX and KICM) in
Pauls Valley, Oklahoma. The station plotted to move to the Dallas area on rimshot 93.7 frequency in
2002. In
2003, the KICM call letters and
country format were sent to 93.7's sister station at 97.7-
Ardmore, Oklahoma, whose callsign, KNOR and format, were assumed by 93.7, and the station went dark on the same day. The studios were moved to Krum, Texas on August 1, 2003 with signal testing beginning in the fall under a
smooth jazz format (nothing more than the same Jazz
disc continually repeated); regular programming began in March
2004 under an
urban contemporary format as
Party 93.7; making it the only time in the 2000s the Metroplex had two
urban contemporary radio stations. In
2006, KNOR switched again to a
Regional Mexican format now known as
La Raza 93.7, much like its sister stations
KTJM & KJOJ in
Houston, Texas. The switch was kicked off with a music marathon, but the station is working on hiring local DJs. That same year, Liberman bought KNOR's former competitor,
Hispanic Rhythmic KZZA from
Entravision and flipped that station back to its former
Rhythmic Contemporary format around the same time as KNOR's change. Radio vet
Kevin McCarthy was reported to have expressed serious interest in buying the station, but interference from a local media broker, who was trying to force its way in as a middleman on the transaction, ended up ruining the deal. McCarthy then scrapped his dream of ownership and signed on with the new KMSR-990 (now
KFCD) as a
talk show host. ==Signal==