He started as a radio presenter on
Cadena SER, on the program
Los 40 Principales, and on
Cadena Dial. On television, he began his participation in 1999 on the program
Xou com sou on the channel
TV3. He became well known for his impersonations on the late-night show
Crónicas marcianas on
Telecinco of various characters, such as
La Pitonisa Lola,
Torrente,
Juan Carlos I, or
Cayetana de Alba. Later, he started his own show on
Telecinco,
Latrelevisión, with modest audience success. After its cancellation, he moved to the channel
Cuatro. He has also worked as a voice actor in films like
Garfield, ''
Happily N'Ever After, and The Jungle Book 2''. He was awarded the
Micrófono de Oro in 2004 by the
Federación de Asociaciones de Radio y Televisión. In April 2007, accompanied by a cast of nine other impersonators, he returned to
Telecinco with the show
Réplica, a comedy space of parodies. The program was removed after three broadcasts, which garnered an average audience share of 14.3%, below the network's average of 19%. Since September 2008, he has also participated in the program
Crackòvia on
TV3, a satirical show that, following the formula of
Polònia, parodies current sports events. From 2004 to 2015, he collaborated weekly with
Carlos Herrera on his program
Herrera en la Onda, on
Onda Cero. He was the pregonero of the
Carthaginians and Romans festival in
Cartagena in 2010. In 2011, he toured Spain with
Yes, We Spain Is Different, a theater piece in which he reflects on Spain's situation in the world through the imitation of over a hundred characters, including both celebrities and international political figures. On
Antena 3, he has collaborated as an impersonator on
DEC and
La escobilla nacional. The character he portrayed of the former FC Barcelona president
Núñez was used for one of the famous "memes" called "It's Free". In 2011, he became a judge on the imitation and singing contest
Tu cara me suena. In 2012, he began recording
Señoras que... with Josema Yuste,
David Fernández, and Jordi Ríos, a sitcom that aired from 2012 to 2013 on the television channel
Neox. In the same year, he returned as a judge in the second edition of
Tu cara me suena and in the third edition. From May 2013 to June 2013, he hosted the game show
Letris on
La 1. From October 2013 to December 2013, he returned again to
La 1 where he hosted the program
Uno de los nuestros. Since November 2013, he has collaborated with
Florentino Fernández,
Miki Nadal,
Toni Acosta, Edu Soto, and many more on the comedy contest
Me resbala (
Antena 3), presented by
Arturo Valls. Since April 2015, he has collaborated on Thursdays, as on
Herrera en la Onda, with
Juan Ramón Lucas on the program
Más de uno, on
Onda Cero. In addition, in 2016, he appeared as an interviewee in the documentary
No es cosa de risa, a compilation of interviews about the ins and outs of show business. On 22 July 2017, he presented the
4th edition of the Premios Platino along with Uruguayan actress and singer
Natalia Oreiro. In 2018, he was the pregonero of the
Carnaval de Badajoz. On Friday, 16 November 2018, he premiered the program Surtido de ibéricos on
Onda Cero. He hosted several concerts of Love90, 2019 and 2020. He has performed as a comic artist, impersonating and singing in One Show Man, in various locations in Spain, 2021-2022-2023 and in theatrical event at Golfus de Roma in 2021 - 2022. In 2024, he left
Tu cara me suena in a well-publicised return to
Telecinco, to host his own access primetime entertainment show. The result,
Babylon Show, was launched to great fanfare, including
Luis de la Fuente, whose Spain side had just won
UEFA Euro 2024, as its first guest, however it was axed after just eleven episodes due to poor ratings. In 2025, Latre joined the revival of Telecinco's daytime chat show
El programa de Ana Rosa as a collaborator. == Television programs ==