Lionel Bart and Chris Curtis produced a
concept album of the proposed show in 1967 with
Madeline Bell as Gelsomina.
La Strada opened on December 14, 1969 at the
Lunt-Fontanne Theatre on
Broadway after 14 previews. The show was directed by
Alan Schneider, with choreography by
Alvin Ailey and
Joyce Trisler. It closed the same night, losing $650,000. In discussing
La Strada's problems,
Steven Suskin wrote that Bart apparently did not go to the United States to assist during rehearsals, and neither the director nor the choreographers had previously done a Broadway musical.
Ken Mandelbaum wrote about
La Strada in his book,
Not Since Carrie: Forty Years of Broadway Flops. During try-outs, Vincent Beck as Zampano, the strongman, was replaced. All but three of the original songs from the concept album were replaced. Furthermore, "it followed a relentlessly bleak, tragic screenplay, [and] it emerged as one of the most depressing musicals ever. ... Bernadette Peters, in her first Broadway lead, did not let the show down. ... The score was not bad, particularly Peters' haunting opening "Seagull, Starfish, Pebble", written by Lawrence and Charnin". Although bootleg live recordings of the score are known to exist, no original cast album was commercially released. Two songs from the show were later included on an EP titled ''Martin Charnin's Mini Album: 5 Great Songs from Not-So-Great Shows
(1976). One of these songs, "Sooner or Later" was performed by Larry Kert, who had been an original cast member. A recording of "Starfish", as performed by Judy Kuhn, was included on the anthology Unsung Musicals'', released by
Varèse Sarabande in 1994. ==Critical responses==