Art collection Elkann is an art lover with a collection of contemporary art that includes original paintings by
Andy Warhol,
Jean-Michel Basquiat,
Damien Hirst,
Roy Lichtenstein, and rising contemporary artists, such as
Teddy McDonald and
Ian Berry, who made his portrait out of
denim.
Car marketing and customization Elkann coordinated marketing for the
Fiat Punto,
Fiat Grande Punto, and
Fiat 500. For Garage Italia Customs, an
atelier that he founded in 2015, and that customizes cars, he was behind the Vintage Icon-e, the Fiat 500's
electric car, and the
Fiat Panda's electric versions, and also created a grass-like green Fiat 500, a golden Fiat 500 for
Paco Rabanne, a special, limited edition in 1958 units of the Fiat 500 Spiaggina '58, and KarMasutra's Fiat 500 special edition. In 2011, Elkann worked with
Gucci's creative director,
Frida Giannini, on developing the
Gucci Special Edition of the Fiat 500, and consulted with
Ferrari, running Ferrari Tailor Made, which enables customers to customize their car. which was acquired in 2020 for €37,700 from a Swiss investment vehicle launched by the Jalopy LTD fund. In 2015, he designed the
Fiat 500X Black Tie. This was followed in 2016 by a special
BMW i8 Futurism Edition, which was presented to
BMW's design director
Adrian van Hooydonk.
Fashion In 2007, Elkann created
Italia Independent, a lifestyle and clothing brand featuring Italian products. In 2011, Italia Independent and ToyWatch of Gianluca Vacchi presented a special edition of 1,007 copies of watches called Unique Edition. In June 2013, Elkann listed Italia Independent on the
Milan Stock Exchange. In 2017, he and his brother had to reinvest in Italia Independent after its share price plunged from €40 to €4.4 following disappointing sales and mismanagement. Elkann was elected by
Vanity Fair four times in a row in its
International Best Dressed List, most recently in 2008, and he was added to its Best Dressed Hall of Fame in 2009; in doing so, he joined his grandparents, Gianni and
Marella Agnelli, about whom in 2020 he said: "My grandfather Gianni gave and taught me a lot. He is one of the people I loved the most in my life together with my grandmother Marella."
Newsweek described him as having "what the Italians call
sprezzatura, the art of making elegance and intelligence so natural they seem accidental."
Ferrari Among the many cars owned by Elkann, several of them are
Ferraris. A known presence to
Formula One Grands Prix, particularly the
Italian Grand Prix in Monza, Elkann is a supporter of
Scuderia Ferrari, of which his brother serves as chairman through Ferrari. The team's last
World Drivers' Championship win dates back to 2007 with
Kimi Raikkonen. Before that, Ferrari had a period of dominance in the early 2000s, winning five consecutive World Drivers' Championships with
Michael Schumacher and six consecutive
World Constructors' Championships under the Schumacher pairings with
Eddie Irvine (1999) and
Rubens Barrichello (2000–2004), the last of which was won in 2008, between 1999 and 2004. In an interview to
Oggi, Elkann said: "[Gianni Agnelli] saved the
Prancing Horse, preventing it from being sold to the Americans. Then he chose the right people: [former Ferrari chairman]
Luca di Montezemolo and
Jean Todt. He loved Ferrari cars and he loved all the beautiful things in life. It's not enough to be rich to appreciate beauty. Taste cannot be bought." About Schumacher, who suffered a skiing accident in 2013, Elkann wished him a happy 54th birthday in 2023 with the message: "Happy birthday to you dear Michael Schumacher. You don't know how much we miss you and how many joys you have given us. We always await you with open arms. You are unique and inimitable."
Juventus F.C. Unlike other members of the Agnelli–Elkann family like his brother,
John Elkann, and his cousin,
Andrea Agnelli, Elkann did not hold any role in the
association football club
Juventus. He remains a supporter of the club, got the club's emblem tattooed on his right arm, among his many tattoos, and engages with
tifosi on social media. In February 2023, some observers and commentators, after the club's technocratic management was over, made the name of Elkann as a future Juventus chairman; both
Exor, the family holding company, and Elkann denied this. That same month, he criticized
Evelina Christillin, a member of the
FIFA Council, for her negative comments about the budget situation of the club.
Yachting Elkann shares his grandfather's love for
yachting, which served as inspiration for his home in Milan. The house was subject of a photoshoot by
Architectural Digest. About his inspiration from the nautical world, he said: "I don't like houses, so I decided that this place would be redesigned to look like a ship and evoke the ocean." == Politics ==