In 2005, Smith applied to the
Fashion Institute of Technology, as well as
Parsons School of Design, but was not accepted. He would attend events by pretending to be a
BlackBook editor. In 2008, he created his self-titled designer brand. In February 2010, he made his
New York Fashion Week debut at the
Society of Illustrators headquarters in
Upper East Side. The audience for Smith's 'Water Goddess' show included fashion press, buyers, and celebrities. Specifically, the
Vogue editor-at-large Andre Leon Talley,
Vogue style director Alexandra Kotur, Janice Combs,
Misa Hylton,
Justin Tranter, and lawyer
L. Londell McMillan. He later presented a Spring-Summer Collection in September 2010. Smith's collection for the 2011 New York Fashion Week was showcased in the Gramercy Ballroom at the
Peninsula Hotel. The collection, titled 'A Story Book Path', was inspired by
Marie Antoinette,
Cruella De Vil, and
Queen Elizabeth I. Notable guests included Andre Leon Talley,
Diane von Furstenberg, George Malkemus,
Sandra Bernhard,
Lorenzo Martone,
Marcus Samuelsson, and L. Londell McMillan. Models walking in the show included
Cassie Ventura,
Deborah Cox,
Jaslene Gonzalez,
Serena Williams,
Rihanna,
Kim Kardashian,
Nicki Minaj, and
Christina Milian. For the February 2022
New York Fashion Week, Smith paid tribute to his mentor,
Andre Leon Talley, by showcasing a glamour-styled event. The show featured
Julia Fox and exhibited models wearing high-heels, red sequined dresses, faux fur corsets, cut-out frocks, gold leggings, miniskirts, and
Lurex. == Brand inspiration and reception ==