Trump was a story coordinator and
producer for the TV news magazine
Inside Edition from 2012 to 2016. On March 29, 2021, she joined
Fox News as a contributor. In December 2022, Fox News announced that it had parted ways with Lara Trump, because it has a policy to not employ anyone running for office, or involved with a candidate; her father in-law,
Donald Trump, had declared his presidential re-election bid for the 2024 election the month before.
Donald Trump presidential campaigns During
Donald Trump's 2016 presidential campaign, she spearheaded the ''Trump-Pence Women's Empowerment Tour'' and served as the
Trump Tower liaison for
Brad Parscale's
Giles-Parscale company. After her father-in-law was elected president, she became an online producer and fundraiser for him. In April 2019, she described German chancellor
Angela Merkel's decision to accept refugees during the
European migrant crisis of 2015 as "the downfall of Germany; it was one of the worst things that ever happened to Germany." She was a senior consultant to Parscale for
Trump's reelection campaign in 2020. The campaign paid her $180,000 a year through Parscale's private company, Parscale Strategy. Lara Trump was a surrogate on the stump and took on broad advisory roles. She also campaigned with
far-right activist and conspiracy theorist
Laura Loomer. She was among the speakers at the
"Save America" rally that preceded the
January 6 United States Capitol attack alongside Eric Trump and
Donald Trump Jr. During Donald Trump's 2024 campaign, Lara Trump spoke at a fundraiser in North Carolina for the
Log Cabin Republicans.
Potential Senate campaign After Lara Trump's father-in-law left office in 2021, it was widely rumored that she
would run for the
United States Senate seat being vacated by the retiring
Richard Burr. However, after several months of media speculation, she declined to run and endorsed the eventual winner, U.S. Representative
Ted Budd. On July 24, 2025, she announced that she would not run for the Senate seat being vacated by
Thom Tillis.
Co-chair of the Republican National Committee On February 12, 2024, Lara Trump was endorsed by her father-in-law for the
Republican National Committee's co-chair, alongside
North Carolina Republican Party leader
Michael Whatley for chair. Within a week, she declared that if she were to become co-chair, then "every single penny will go to the number one and the only job of the RNC — that is electing Donald J. Trump as President of the United States and saving this country." On March 8, 2024, Lara Trump was elected co-chair of the RNC by a unanimous vote. She resigned from the post on December 9, 2024, amid speculation that she would be appointed to fill the remainder with
Marco Rubio's unfinished
term in the
Senate. Despite her
front-runner status, Trump withdrew her name from contention on December 21.
Fox News On February 22, 2025, Trump debuted her
talk show My View with Lara Trump on
Fox News. == Music career ==