Goldberg started his writing career joining the staff of
Da Ali G Show for its 2004 season, along with his childhood friend and comedy partner
Seth Rogen. They collaborated on the films,
Knocked Up,
Superbad,
Pineapple Express,
Funny People, and
The Green Hornet with their production company
Point Grey Pictures, named after
Point Grey Secondary School. In a strategy to garner interest and funding, Goldberg created a pre-production trailer for
Jay and Seth Versus the Apocalypse, which was later made as
This Is the End, and was released in June 2013. During the time, both Rogen and Goldberg through his Point Grey Pictures company had set up a joint venture with major client
Good Universe to set up mainstream comedy films. Goldberg and Rogen are both "obsessed" fans of
The Simpsons. After learning that
The Simpsons executive producer
James L. Brooks was a fan of
Superbad, they decided to ask the producers of the show if they could write an episode. They were invited to
The Simpsons writers room, where they pitched several episode ideas. One was accepted, and they wrote an outline with the help of some feedback from the regular writers. It became the episode "
Homer the Whopper," which was the season premiere of
season twenty-one. Goldberg has a chapter giving advice in
Tim Ferriss book
Tools of Titans. ==Personal life==