According to Bandura's social cognitive learning theory, observational learning can affect behavior in many ways, with both positive and negative consequences. It can teach completely new behaviors, for one. It can also increase or decrease the frequency of behaviors that have previously been learned. Observational learning can even encourage behaviors that were previously forbidden (for example, the violent behavior towards the Bobo doll that children imitated in Albert Bandura's study). Observational learning can also influence behaviors that are similar to, but not identical to, the ones being modeled. For example, seeing a model excel at playing the piano may motivate an observer to play the saxophone.
Age difference Albert Bandura stressed that developing children learn from different social models, meaning that no two children are exposed to exactly the same modeling influence. From
infancy to
adolescence, they are exposed to various social models. A 2013 study found that a toddlers' previous social familiarity with a model was not always necessary for learning and that they were also able to learn from observing a stranger demonstrating or modeling a new action to another stranger. It was once believed that babies could not imitate actions until the latter half of the first year. However, a number of studies now report that infants as young as seven days can imitate simple facial expressions. By the latter half of their first year, 9-month-old babies can imitate actions hours after they first see them. As they continue to develop, toddlers around age two can acquire important personal and
social skills by imitating a social model.
Deferred imitation is an important developmental milestone in a two-year-old, in which children not only construct symbolic representations but can also remember information. Unlike toddlers, children of
elementary school age are less likely to rely on imagination to represent an experience. Instead, they can verbally describe the model's behavior. Since this form of learning does not need reinforcement, it is more likely to occur regularly. As age increases, age-related observational learning motor skills may decrease in athletes and golfers. Younger and skilled golfers have higher observational learning compared to older golfers and less skilled golfers.
Observational causal learning Humans use observational Moleen causal learning to watch other people's actions and use the information gained to find out how something works and how we can do it ourselves. A study of 25-month-old infants found that they can learn causal relations from observing human interventions. They also learn by observing normal actions not created by intentional human action.
Comparisons with imitation Observational learning is presumed to have occurred when an organism copies an improbable action or action outcome that it has observed and the matching behavior cannot be explained by an alternative mechanism. Psychologists have been particularly interested in the form of observational learning known as imitation and in how to distinguish imitation from other processes. To successfully make this distinction, one must separate the degree to which behavioral similarity results from (a)
predisposed behavior, (b) increased motivation resulting from the presence of another animal, (c) attention drawn to a place or object, (d) learning about the way the environment works, as distinguished from what we think of as (e) imitation (the copying of the demonstrated behavior). Observational learning differs from
imitative learning in that it does not require a duplication of the behavior exhibited by the model. For example, the learner may observe an unwanted behavior and the subsequent consequences, and thus learn to refrain from that behavior. For example, Riopelle (1960) found that monkeys did better with observational learning if they saw the "tutor" monkey make a mistake before making the right choice. Heyes (1993) distinguished imitation and non-imitative social learning in the following way: imitation occurs when animals learn about behavior from observing conspecifics, whereas non-imitative social learning occurs when animals learn about the environment from observing others. Not all imitation and learning through observing is the same, and they often differ in the degree to which they take on an active or passive form.
John Dewey describes an important distinction between two different forms of imitation: imitation as an end in itself and imitation with a purpose. Imitation as an end is more akin to mimicry, in which a person copies another's act to repeat that action again. This kind of imitation is often observed in animals. Imitation with a purpose utilizes the imitative act as a means to accomplish something more significant. Whereas the more passive form of imitation as an end has been documented in some European American communities, the other kind of more active, purposeful imitation has been documented in other communities around the world. Observation may take on a more active form in children's learning in multiple
Indigenous American communities.
Ethnographic anthropological studies in Yucatec Mayan and Quechua Peruvian communities provide evidence that the home or community-centered economic systems of these cultures allow children to witness first-hand, activities that are meaningful to their own livelihoods and the overall well-being of the community. These children have the opportunity to observe activities that are relevant within the context of that community, which gives them a reason to sharpen their attention to the practical knowledge they are exposed to. This does not mean that they have to observe the activities even though they are present. The children often make an active decision to stay in attendance while a community activity is taking place to observe and learn.
Apprenticeship Apprenticeship can involve both observational learning and modeling. Apprentices gain their skills in part through working with masters in their profession and through observing and evaluating the work of their fellow apprentices. Examples include renaissance inventor/painter
Leonardo da Vinci and Michelangelo; before succeeding in their profession, they were apprentices.
Learning without imitation Michael Tomasello described various ways of observational learning without the process of imitation in animals (
ethology): • Exposure – Individuals learn about their environment through close proximity to other individuals that have more experience. For example, a young dolphin learning the location of a plethora of fish by staying near its mother. •
Stimulus enhancement – Individuals become interested in an object from watching others interact with it. Increased interest in an object may result in object manipulation, which facilitates new object-related behaviors by trial-and-error learning. For example, a young killer whale might become interested in playing with a sea lion pup after watching other whales toss the sea lion pup around. After playing with the pup, the killer whale may develop foraging behaviors appropriate to such prey. In this case, the killer whale did not learn to prey on sea lions by observing other whales do so, but rather the killer whale became intrigued after observing other whales play with the pup. After the killer whale became interested, then its interactions with the sea lion resulted in behaviors that provoked future foraging efforts. • Goal
emulation – Individuals are enticed by the end result of an observed behavior and attempt the same outcome but with a different method. For example, Haggerty (1909) devised an experiment in which a monkey climbed up the side of a cage, stuck its arm into a wooden chute, and pulled a rope in the chute to release food. Another monkey was provided an opportunity to obtain the food after watching a monkey go through this process on four separate occasions. The monkey performed a different method and finally succeeded after trial and error.
Peer model influences Observational learning is very beneficial when there are positive, reinforcing peer models involved. Although individuals go through four different stages for observational learning: attention; retention; production; and motivation, this does not simply mean that when an individual's attention is captured that it automatically sets the process in that exact order. One of the most important ongoing stages for observational learning, especially among children, is motivation and
positive reinforcement. Performance is enhanced when children are positively instructed on how they can improve a situation and where children actively participate alongside a more skilled person. Examples of this are scaffolding and guided participation. Scaffolding refers to an expert responding contingently to a novice so the novice gradually increases their understanding of a problem. Guided participation refers to an expert actively engaging in a situation with a novice so the novice participates with or observes the adult to understand how to resolve a problem. ==Cultural variation==