The tour took place shortly after the release of Led Zeppelin's chart-topping fifth album,
Houses of the Holy. Prior to its commencement, Led Zeppelin's manager
Peter Grant hired PR consultant Danny Goldberg for promotion and booked large stadium venues. The resulting tour broke box office records across North America. On May 5 at
Tampa Stadium,
Florida, they played to 56,800 fans (breaking the record set by
The Beatles at
Shea Stadium in 1965), and grossed $309,000 (US$ in dollars). In total, this tour grossed over $4,000,000 (US$ in dollars). Their dress attire also took on a more flamboyant nature, evidenced in particular by guitarist
Jimmy Page's hummingbird jacket and
John Paul Jones' Spanish matador jacket. The band later sued the Drake Hotel for the theft. Led Zeppelin hired for the first time
The Starship – a former
United Airlines Boeing 720B passenger jet. During the early part of the tour the band had hired a small private
Falcon Jet to journey from city to city, but these aircraft are comparatively light and susceptible to air turbulence. After performing at
Kezar Stadium in San Francisco on June 2, they encountered bad turbulence on a flight back to Los Angeles. As a result, Grant resolved to hire
The Starship for the remainder of the tour, at a cost for $30,000. The exterior of the plane was re-sprayed with
Led Zeppelin emblazoned down the side of the
fuselage. Flying on
The Starship, Led Zeppelin was now no longer required to change hotels so often. They could base themselves in large cities and travel to and from concerts within flying distance. ==Tour set list==