Olds was a devoutly religious and idealistic man, who after a long search for a worthy cause to give purpose to his life, dedicated himself to the politics of establishing public power utilities. Wide availability of cheap electrical power was crucial. Olds was mindful of the social well-being of the mass of the American people. He believed in the "complete passing of the old order of capitalism". A complete transformation of
the American economic system was needed, which had to end its free-market emphasis and economic
individualism. As an alternative, Olds favored
consumer cooperation as the basis of a new American economic model. Complementary to his cooperative beliefs, Olds was "very much
consumer oriented". Olds believed that, together with regulation and community owned power generation and distribution, consumer cooperation needed for a fair power policy. In 1927, Olds advocated the operating of all
hydropower utilities as "giant consumer cooperatives". Olds's cooperative beliefs had replaced his earlier radicalism. In 1930 and 1931, he served as the "manager" of the American lecture tour of the famed Irish poet and cooperative propagandist
Æ (
George Russell). AE's charisma persuaded Olds even more of the advantages of organizing all of society as cooperatives. ==Chairman of the Federal Power Commission==