Music videos After delivering the album to the label, Bowie travelled to Australia in February 1983 to film the music videos for the first two singles, "Let's Dance" and "China Girl". He directed the video for "Let's Dance" with
David Mallet, the director of Bowie's
Lodger and "
Ashes to Ashes" videos. The video has nothing to do with the song itself, except for a brief glimpse of red shoes. It follows a young
Australian Aboriginal couple doing various activities that seduce them to the commercialism of white urban Australia. Bowie appears and sings the lyrics into the camera. The video is an
allegory meant to represent the treatment of Aboriginals by white Australian capitalists. The video for "China Girl", again directed by Mallet, is similar in its theme of clashing perspectives, juxtaposing Sydney executives against the city's Chinese population. It features New Zealand actress
Geeling Ng who recreates the famous beach scene from
From Here to Eternity (1953) with Bowie. Buckley says that the provocative allegories and scenes of the videos guaranteed heavy rotation on
MTV.
Singles "Let's Dance" was released through EMI America in edited form as the
lead single on 14 March 1983, with the remake of "Cat People" as the B-side. Three days later, Bowie held a press conference in London where he announced the new album, also titled ''Let's Dance'', the new label and the upcoming tour. He donned a new look, featuring bleached blonde hair and a white suit. A few days later, the "Let's Dance" video premiered on the UK rock show
The Tube, along with interviews by
Jools Holland. By the following week, "Let's Dance" entered the
UK Singles Chart at number five, before peaking at number one for three weeks, and remaining on the chart for 14 weeks. It further peaked at number one on the US
Billboard Hot 100 in April, becoming Bowie's biggest charting single to date. According to Buckley, the single was played "endlessly" on UK radio stations. EMI America issued ''Let's Dance'' on 14 April 1983, with the catalogue number AML 3029. Its
cover artwork, depicting Bowie shadow-boxing against a city skyline, was taken by photographer Greg Gorman. "China Girl" was released, again in edited form, as the album's second single on 31 May, with "Shake It" as the B-side. Although it failed to replicate the success of the title track, it still peaked at number two on the UK Singles Chart in June, held off the top spot by
the Police's "
Every Breath You Take". In the US, it peaked at number ten on the
Billboard Hot 100. "Modern Love" was released, again in edited form, as the album's third single on 12 September 1983. The B-side was a live version, recorded in Montreal on 13 July. Like "China Girl", "Modern Love" peaked at number two in the UK, held off the top spot by
Culture Club's "
Karma Chameleon". In the US, it charted at number 14. It was supported by a music video, directed by Jim Yukich, depicting a performance of the song in Philadelphia on 20 July. "Without You" appeared as the fourth and final single in November, backed by "Criminal World", released only in Holland, Japan, Spain and the US, where it reached number 73. ==Commercial performance==