Letterpress started to become largely out-of-date in the 1970s because of the rise of computers and new self-publishing print and publish methods. Many printing establishments went out of business from the 1980s to 1990s and sold their equipment after computers replaced letterpress's abilities more efficiently. These commercial print shops discarded presses, making them affordable and available to artisans throughout the country. Popular presses include, in particular,
Vandercook cylinder
proof presses and
Chandler & Price platen presses. In the UK there is particular affection for the Arab press, built by Josiah Wade in Halifax. Letterpress recently has had a rebirth in popularity because of the "allure of hand-set type" and the differences today between traditional letterpress and computerized printed text. Letterpress is unique and different from standard printing formats that we are currently used to. Letterpress commonly features a relief impression of the type, although this was considered bad printing in traditional letterpress. Letterpress's goal before the recent revival of letterpress was to not show any impression. The type touched the paper slightly to leave a transfer of ink, but did not leave an impression. This is often referred to as "the kiss". An example of this former technique would be
newspapers. Some letterpress practitioners today have the distinct goal of showing the impression of type, to distinctly note that it is letterpress, but many printers choose to maintain the integrity of the traditional methods. Printing with too much impression is destructive to both the machines and to the type. Since its revival letterpress has largely been used for fine art and stationery as its traditional use for newspaper printing is no longer relevant for use. Letterpress is considered a
craft as it involves using a skill and is done by hand. Fine letterpress work is crisper than offset litho because of its impression into the paper, giving greater visual definition to the type and artwork, although it is not what letterpress traditionally was meant for. Today, many of these small letterpress shops survive by printing fine editions of books or by printing upscale invitations,
stationery, and
greeting cards. These methods often use presses that require the press operator to feed paper one sheet at a time by hand. Today, the juxtaposition of this technique and offbeat humor for greeting cards has been proven by letterpress shops to be marketable to independent boutiques and gift shops. Some of these printmakers are just as likely to use new printing methods as old, for instance by printing using photopolymer plates on restored vintage presses.
Martha Stewart's influence Letterpress publishing has recently undergone a revival in the US, Canada, and the UK, under the general banner of the "Small Press Movement". Renewed interest in letterpress was fueled by
Martha Stewart Weddings magazine, which began using pictures of letterpress invitations in the 1990s. In 2004 they state "Great care is taken in choosing the perfect wedding stationery – couples ponder details from the level of formality to the flourishes of the typeface. The method of printing should be no less important, as it can enliven the design exquisitely. That is certainly the case with letterpress." In regards to having printed letterpress invitations, the beauty and texture became appealing to couples who began wanting letterpress invitations instead of engraved, thermographed, or offset-printed invitations. , Basel, Switzerland
Economical materials Affordable copper, magnesium and photopolymer platemakers and milled aluminum bases have allowed letterpress printers to produce type and images derived from digital artwork, fonts and scans. Economical plates have encouraged the rise of "digital letterpress" in the 21st century, allowing a small number of firms to flourish commercially and enabling a larger number of boutique and hobby printers to avoid the limitations and complications of acquiring and composing metal type. At the same time there has been a renaissance in small-scale
type foundries to produce new metal type on Monotype equipment, Thompson casters and the original American Type Founders machines. ==Process==