Though there are a large number of different cosmetics used for a variety of different purposes, all cosmetics are typically intended to be applied externally. These products can be applied to the face (on the skin, lips, eyebrows, and eyes), to the body (on the skin, particularly the hands and nails), and to the hair. These products may be intended for use as skincare, personal care, or to alter the appearance, with the subset of cosmetics known as makeup primarily referring to products containing colour pigments intended for the purpose of altering the wearer's appearance; some manufacturers will distinguish only between "decorative" cosmetics intended to alter the appearance and "care" cosmetics designed for skincare and personal care. Most cosmetics are also distinguished by the area of the body intended for application, with cosmetics designed to be used on the face and eye area usually applied with a brush, a makeup sponge, or the fingertips. Cosmetics can also be described by the physical composition of the product. Cosmetics can be liquid or cream
emulsions, powders (pressed or loose), dispersions, or
anhydrous creams or sticks.
Decorative actor
Jim Brochu applies makeup before the opening night of a play •
Primers are used on the face before makeup is applied, creating a typically transparent, smooth layer over the top of the skin, allowing for makeup to be applied smoothly and evenly. Some primers may also be tinted, and this tint may match the wearer's skin tone or may colour correct it, using greens, oranges, and purples to even out the wearer's skin tone and correct redness, purple shadows, or orange discolouration, respectively. •
Concealer is a cream or liquid product used to conceal marks or blemishes on the skin. Concealer is typically the colour of the user's skin tone and is generally applied after the face has been primed to even out the wearer's skin tone before foundation can be applied. Concealer is usually more heavily pigmented, has higher coverage, and is thicker than foundation or tinted primers. Though concealer is often more heavy duty in terms of pigment and consistency than foundation, a number of different formulations intended for different styles of use, such as a lighter concealer for the eyes and a heavier concealer for stage makeup, are available, as well as color-correcting concealers intended to balance out discolouration of the skin specifically. •
Foundation is a cream, liquid, mousse, or powder product applied to the entirety of the face to create a smooth and even base for the user's skin tone. Foundation provides a generally lower amount of coverage than concealer and is sold in formulations that can provide sheer, matte, dewy or full coverage to the skin. •
Highlighter is a liquid, cream, or powder product applied to the high points of the face, such as the eyebrows, nose, and cheekbones. Highlighter commonly has substances added, providing a shimmer or glitter effect. Alternatively, a lighter-toned foundation or concealer can be used as a highlighter. •
Eyebrow pencils, creams,
waxes, gels, and powders are used to color, fill in, and define the brows. Eyebrow tinting treatments are also used to dye the eyebrow hairs a darker colour, either temporarily or permanently, without staining and colouring the skin underneath the eyebrows. •
Eyeshadow is a powder, cream, or liquid pigmented product used to draw attention to, accentuate, and change the shape of the area around the eyes, the eyelids, and the space below the eyebrows. Eyeshadow is typically applied using an eyeshadow brush with generally small and rounded bristles, though liquid and cream formulations may also be applied with the fingers. Eyeshadow is available in almost every colour, as well as being sold in a number of different finishes, ranging from matte finishes with sheer coverage to glossy, shimmery, and highly pigmented finishes. Many different colours and finishes of eyeshadow may be combined in one look and blended together to achieve different effects. •
Eyeliner is used to enhance and elongate the apparent size or depth of the
eye. Though eyeliner is commonly black, it can come in many different colours. Eyeliner can come in the form of a pencil, a gel or a liquid. •
False eyelashes are used to extend, exaggerate, and add volume to the eyelashes. Consisting generally of a small strip to which hair—either human, mink, or synthetic—is attached, false eyelashes are typically applied to the lash line using glue, which can come in latex and latex-free varieties; magnetic false eyelashes, which attach to the eyelid after magnetic eyeliner is applied, are also available. Designs vary in length and colour, with rhinestones, gems, feathers, and lace available as false eyelash designs. False eyelashes are not permanent and can be easily taken off with the fingers. Eyelash extensions are a more permanent way to achieve this look. Each set lasts for two to three weeks, then the set can be filled, similar to the maintenance of acrylic nails. To apply for extensions, the certified lash artist would start by taping down the bottom eyelashes. The lash artist would then use two tweezers, one to isolate the natural eyelash and one to apply the false eyelash. An individual false eyelash, or lash fan, is applied to one natural eyelash using a lash glue specific for this process. The eyelashes should not be stuck together. The length and thickness of the false lash should not be to heavy for the natural eyelash. If this process is done correctly, no harm will be done to the natural eyelashes. •
Mascara is used to darken, lengthen, thicken, or enhance the
eyelashes through the use of a typically thick, cream-like product applied with a spiral bristle mascara brush. Mascara is commonly black, brown, or clear, though a number of different colours, some containing glitter, are available. Mascara is typically advertised and sold in a number of different formulations that advertise qualities such as
waterproofing, volume enhancement, length enhancement, and curl enhancement, and may be used in combination with an
eyelash curler to enhance the natural curl of the eyelashes. Different cleansing products are aimed at various types of skin, such as sulfate-free cleansers and spin brushes. •
Facial masks are treatments applied to the skin and then removed. Typically, they are applied to a dry, cleansed face, avoiding the eyes and lips. • Clay-based masks use kaolin clay or fuller's earth to transport essential oils and chemicals to the skin and are typically left on until completely dry. As the clay dries, it absorbs excess oil and dirt from the surface of the skin and may help to clear blocked pores or draw comedones to the surface. Because of their drying actions, clay-based masks should only be used on oily skins. • Peel masks are typically gel-like in consistency and contain acids or exfoliating agents to help exfoliate the skin, along with other ingredients to hydrate, discourage wrinkles, or treat uneven skin tone. They are left on to dry and then gently peeled off. They should be avoided by people with dry or sensitive skin because this type of skin tends to be very drying. • Sheet masks are a relatively new product that is becoming extremely popular in Asia. Sheet masks consist of a thin cotton or fiber sheet with holes cut out for the eyes and lips and cut to fit the contours of the face, onto which serums and skin treatments are brushed in a thin layer; the sheets may be soaked in the treatment. Masks are available to suit almost all skin types and skin complaints. Sheet masks are quicker, less messy, and require no specialized knowledge or equipment for their use compared to other types of face masks, but they may be difficult to find and purchase outside Asia. •
Exfoliants are products that help slough off dead skin cells from the topmost layer of the skin to improve the appearance of the skin. This is achieved either by using mild acids or other chemicals to loosen old skin cells or lightly abrasive substances to physically remove them. Exfoliation can also help even out patches of rough skin, improve cell turnover, clear blocked pores to discourage acne, and improve the appearance and healing of scars. • Chemical exfoliants include azelaic acid, citric acid, acetic acid,
malic acid, mandelic acid, glycolic acid, lactic acid, salicylic acid, papain, and bromelain. They may be found in cleansers, scrubs, and peels, but also leave-on products such as toners, serums, and moisturisers. Chemical exfoliants mainly fall into the categories of AHAs, BHAs, PHAs or enzymes. • Abrasive exfoliants include gels, creams or lotions, as well as physical objects. •
Moisturizers are creams or lotions that hydrate the skin and help it to retain moisture. Typical components are
polyols such as
glycerol and
sorbitol as well as partially hydrolyzed proteins. Sunscreens are marked with 'spf', which means 'sun protection factor.' This shows that a product provides protection against UVB. UVA ratings do not specifically depict the amount of UVA protection a sunscreen is providing but rather the ratio of equal UVA and UVB protection. •
Shampoos are used to clean the hair and scalp by massaging into wet hair and then rinsing. •
Hair conditioners are used following shampoo to improve the appearance of hair by making it smoother and shinier. •
Styling products include gels, waxes, foams, creams, mousse, serum and pomades; they are used to create and maintain hairstyles. == Perfume ==