on the
Lightning Bolt Tour at the
Oracle Arena in
Oakland, California, November 26, 2013 Pearl Jam's website and social network pages were extensively used to create expectations and excitement for the upcoming album, with two countdown clocks being posted on the band's website. After the tour was revealed, the PearlJam.com countdown clock reset, showing a new countdown which was set to end on July 11, 2013, On the same day the band revealed lead single "
Mind Your Manners" through digital download, radio airplay and an audio-only YouTube video. The track received heavy airplay on rock radio, debuting at 12th on the
Billboard Rock Airplay charts, and with 14,000 downloads reached number 14 at
Rock Digital Songs and 12 on the
Alternative Rock Tracks charts. An official Pearl Jam app was made available on iTunes on July 25, 2013, and through the final week of August, the band's
Twitter revealed
Lightning Bolts track list through the artwork made by designer Don Pendleton for each track. "Mind Your Manners" was played live for the first time at their show in
London, Ontario on July 16, 2013. Three days later the band debuted two more songs, "Lightning Bolt" and "Future Days," during a show at
Wrigley Field. On August 23, 2013, the
music video was released for "Mind Your Manners," directed by
Danny Clinch. On September 18, 2013, the band released
Lightning Bolt's second single, "
Sirens", and put online a short documentary directed by
Danny Clinch where the bandmembers discussed the new album with friends
Carrie Brownstein,
Judd Apatow,
Mark Richards and
Steve Gleason. Ament suggested the concept of the video inspired by the
Vanity Fair Comedy Issue, thinking it would be a variant on traditional press interviews. A special listening party with fans was held by
Sirius XM at Seattle's Studio X eleven days before the album's release.
Monkeywrench Records and
Republic Records sent the album's title track, "Lightning Bolt" to
mainstream rock and
modern rock radio on March 4, 2014, as the album's third single. Pearl Jam released the album through Monkeywrench Records/Republic Records in conjunction with
Universal Music Group in the United States. The album also saw release through the band's official website, independent record stores and online retailers. It was made available to stream for free for a limited time on
iTunes on October 7, 2013, in the run up to the official release. The band promoted the release of the album with a week-long programme of shows on
Late Night with Jimmy Fallon, which included live performances of "Sirens" and the title track "Lightning Bolt". Pearl Jam also licensed the songs of
Lightning Bolt along with 36 other tracks from their catalog to
Fox Sports for the network's coverage of the
2013 World Series.
Lightning Bolt Tour Pearl Jam promoted the album with shows in
North America in 2013 before a tour of
Oceania in January 2014. The band headlined the
Voodoo Music + Arts Experience on November 1, 2013. The shows in Oceania were part of the
Big Day Out festival. On November 15, 2013, drummer
Matt Cameron announced that he would not be touring with
Soundgarden in 2014, due to prior commitments promoting
Lightning Bolt. On December 13, 2013, the band announced an eleven-date European leg starting on June 16, 2014. In May 2014, the band announced a ten-date tour of the
American Midwest starting on October 1, 2014, to coincide with two appearances at the
Austin City Limits Music Festival. To conclude the tour, the band played at the annual
Bridge School Benefit in
Mountain View, California. In March 2015 the band announced a
nine-date tour of Latin America, scheduled to start in November.
Packaging The artwork for
Lightning Bolt was made by
Don Pendleton, who is best known as a
skateboard graphic artist. Ament bought some of Pendleton's paintings "in 2008 or 2009" and later asked the artist to do a logo for their upcoming album, which would later develop into all the illustrations. The bassist then kept in contact with Pendleton to guide his work, sending him the song lyrics, some sketches he had done and an unmastered copy of the album. Pendleton tried to "keep it iconic with some symbols but also really heavy with archetypes", given the body of images could be used consistently with all of the promotion. While some of the graphics evolved directly from Ament's sketches, Pendleton took some inspiration from his past work, such as a series of skateboards he painted "based around icons and logos", and the very first image sent to Ament, an eye with a lightning bolt which Pendleton made back in 2006 for a failed project, that evolved into the album cover. Said cover was painted by hand as Pendleton wanted "something so geometric that there would be some flaws in it, especially compared to the
vector/computer stuff". Republic Records art designer Joe Spix then handled the presentation, with particular detail in the vinyl packaging. Pendleton also painted Ament's bass, Pearl Jam-themed shirts for
Volcom, and posters for the
Barclays Center concerts in October 2013. At the
57th Annual Grammy Awards in February 2015, the album won the award for
Best Recording Package. ==Critical reception==