After releasing the track "Lion" on music streaming sites on October 25, (G)I-dle unexpectedly released a music video teaser of the track on November 3. The music video was released on November 4 at midnight KST. The music video was created by
Digipedi and choreographed by Star System who had previously worked with them for "
Uh-Oh".
Visual effects for Soojin's lion claw scratches were done by students from
Hoseo University with guidance from Prof. Cho Hyung-jun. The "Lion" music video starts with Minnie's calm voice and the sound of the low drum in the calm of darkness and tension.
IZE Magazine describes the second half of the video as shaking up the gender hierarchy. The members are standing upon the altar while the male lions are at the stairs below them and end with a framed painting of a male lion bathing fire. Soojin standing in front of the portrait with a tattoo "Self-love is the best love," shows that this is liberation based on self-esteem. The narrow framework that was often imposed on mostly girl groups for a certain concept is powerless towards (G)I-dle.
Reception Jeff Benjamin, writing for
Forbes, described the video as "regal and fierce" in depicting the members in both themes, with members Miyeon, Yuqi and Shuhua in regal settings, sitting on the thrones alongside museum artworks, and members Minnie, Soojin and Soyeon surviving through animalistic settings, claw marks on Soojin's back, Minnie's enclosed by dangerous arrows while Soyeon looking confined but liberated in a cage. The music video was trending in Korea's
YouTube popular videos and topped YouTube's top music video chart for two consecutive weeks. It reached five million views in two days. On November 10, 2019, it has over ten million views since its release. On November 13, 2019, the video exceeded thirteen million views in nine days. The music video debuted at number 41 on November 1–7 Global YouTube Music Videos Chart. In twenty-four days, the music video reached twenty million views. A choreography video was released to commemorate the twenty million views. As of March 9, 2023 it has over 120 million views on YouTube, while its dance practice version has surpassed six million views.
Rolling Stone included (G)I-dle's music video "Lion" in their '10 Best K-pop Music Videos of 2019' and called the video "a victorious celebration of female power" and further praised (G)I-dle's Soyeon involvement in the production, their threatening gazes at the camera "absolutely bold and fearless", choreography and camera works. == Track listing ==