—the accompanying
tour for
Michael Jacksons
HIStory (1995)
Overview Michael Jackson's
HIStory (1995) has the most extensive marketing campaign in popular music history, spent by a
record label. Up to that point, a label might spent an average of $2 million in promotional campaigns for artists such as
the Rolling Stones,
Aerosmith and
Madonna, per release. The lattermost, had the biggest
Warner Records promotional campaign for an album up to the release of
Like a Prayer (1989) with $2 million. In contrast, according to Hank Bordowitz in
Dirty Little Secrets of the Record Business (2007), mounting a successful promotional campaign for radio stations can cost between $250,000 and $1 million per song. Examples of associated campaigns outside record label's efforts include
Born This Way (2011) by
Lady Gaga, with a reported sum of $3 million provided by
Amazon, and
Rihanna's sponsorship with
Samsung for $25 million which covered the release of her album
Anti (2016) and its
tour. == List of album covers/packaging by cost ==