The 2027 show is designed to combine elements of a traditional motor show with modern, interactive features. Visitors will have the opportunity to view production cars and concept models from major manufacturers, attend live demonstrations, and book test drives.{{cite web A central theme of the inaugural edition is the automotive industry's shift from internal combustion engines towards electrified powertrains, with exhibitors showcasing hybrid, plug-in hybrid, and battery-electric models alongside innovations in software, connectivity, and mobility services. {{cite web {{cite web Writing in
Auto Express, columnist Mike Rutherford compared the event favourably to the
Geneva Motor Show, describing it as filling a significant gap in the European motor show calendar and welcoming the investment made by the show's organisers. The show has also attracted international press coverage, with reports published in Italian, Turkish, Ukrainian, and Brazilian automotive media. {{cite web {{cite web {{cite web {{cite web ==Co-located events==