Lonely Planet

and Tony Wheeler, the two co-founders of Lonely Planet, in 2008 20th century Lonely Planet was founded by married couple Maureen and Tony Wheeler. In 1972, they embarked on an overland trip through Europe and Asia to Australia following the route of the Oxford and Cambridge Far Eastern Expedition. The company name originates from the misheard "lovely planet" in a song written by Matthew Moore. Lonely Planet's first book, Across Asia on the Cheap, had 94 pages; it was written by the couple in their home. The original 1973 print run consisted of stapled booklets with pale blue cardboard covers. Wheeler returned to Asia to write Across Asia on the Cheap: A Complete Guide to Making the Overland Trip, published in 1975. The Lonely Planet guide book series initially expanded to cover other countries in Asia, with the India guide book in 1981, and expanded to the rest of the world later. Geoff Crowther was renowned for frequently inserting his opinions into the text of the guides he wrote. His writing was instrumental to the rise of Lonely Planet. The journalist used the term "Geoffness", in tribute to Crowther, to describe a quality that has been lost in travel guides. In 2011, BBC Worldwide acquired the remaining 25% of the company for £42.1 million (A$67.2 million) from the Wheelers. BBC's sale to NC2 , in 2006 By 2012, the BBC wanted to divest itself of the company and in March 2013 confirmed the sale of Lonely Planet to Brad Kelley's NC2 Media for US$77.8 million (£51.5 million), at nearly an £80 million (US$118.89 million) loss. Red Ventures In December 2020, NC2 Media sold Lonely Planet to Red Ventures for an undisclosed amount. Lonely Planet offices continue to operate in Dublin, Nashville and New Delhi. Phillippe von Borries, a former co-founder and CEO of Refinery29, was named head of the company. In 2022, Lonely Planet bought Elsewhere, a website that links travellers directly with experts who assist in designing trips. In 2024, Lonely Planet announced that it had withdrawn from the market in China and ceased publishing travel guides in simplified Chinese. ==Products==

Lonely Planet's online community, the Thorn Tree, was created in 1996. It is named for a Naivasha thorn tree (Acacia xanthophloea) that has been used as a message board for the city of Nairobi, Kenya since 1902. The tree still exists in the Stanley Hotel, Nairobi. In April 2020, the forum was locked and left in read-only mode as part of Lonely Planet temporarily halting business in response to the COVID-19 pandemic. In September 2021, the Thorn Tree was shut down. In 2009, Lonely Planet began publishing a monthly travel magazine called Lonely Planet Traveller. It is available in digital versions for a number of countries. Lonely Planet also had its own television production company, which has produced series such as Globe Trekker, Lonely Planet Six Degrees and Lonely Planet: Roads Less Travelled. Toby Amies and Asha Gill (both British TV presenters) took part in Lonely Planet Six Degrees. ==Controversies==

In 1996, in response to a "Visit Myanmar" campaign by the Burmese military government, the Burmese opposition National League for Democracy (NLD) and its leader Aung San Suu Kyi called for a tourism boycott. As the publication of Lonely Planet's guidebook to Myanmar (Burma) is seen by some as an encouragement to visit that country, this led to calls for a boycott of Lonely Planet. Lonely Planet's view is that it highlights the issues surrounding a visit to the country and that it wants to make sure readers make an informed decision. In 2009, the NLD formally dropped its previous stance and now welcomes visitors "who are keen to promote the welfare of the common people". In March 2019, Lonely Planet posted a video on Facebook falsely claiming that the Banaue Rice Terraces in the Philippines were created by the Chinese, leading to criticism. The magazine later posted on Twitter in April 2019 that their Facebook video was indeed "misleading" and that they would update the next Philippines book edition but would not scrap current editions that already wrongfully state that the terraces were made by the Chinese. ==In popular culture ==

In April 2008, American writer Thomas Kohnstamm published the memoir Do Travel Writers Go to Hell? in which he described research shortcuts he employed while writing guidebooks for Lonely Planet. In a follow-up interview, he first claimed that in one case he had not even visited the country he wrote about but, subsequent to the ensuing publicity boost for his new book, Kohnstamm clarified that, in this particular edition, he had only been contracted to update the five-page history section and had never been expected to revisit the country for that small history section contract. After a review of Kohnstamm's guidebooks, Lonely Planet's then-publisher Piers Pickard stated that he had "failed to find any inaccuracies" in them. ==References==