In 1896, the managing director of the Lunéville plant, Baron Adrien de Turckheim, bought the rights to a design by
Amédée Bollée. This used a front-mounted horizontal twin engine with sliding clutches and belt drive. It had a folding top, three
acetylene headlights, and, very unusual for the period, a plate glass windshield. While the company started out using engines from Bollée, De Dietrich eventually produced the entire vehicle themselves. –
Camille du Gast pilots her 30 hp De Dietrich, with starting number 29. Her upright seating position has been ascribed to the
corsetry that the fashion of the time demanded. In 1898, De Dietrich debuted the
Torpilleur (Torpedo) racer, which featured a four-cylinder engine and
independent suspension in front, for the
Paris-Amsterdam Trial; the driver, Etienne "Gaudry" Giraud, wrecked
en route, but still placed third. The response was substantial, exceeding one million gold
francs. The 1899
torpilleur was less successful, despite underslung chassis, a rear-mounted
monobloc four, and twin
carburettors; poor preparation left none of the works teams able to complete the
Tour de France. The Bollée-inspired design was supplanted by a
licence-built
Belgian Vivinus voiturette at Niederbronn and a
Marseille-designed
Turcat-Méry at Lunéville, following a 1901 deal with that cash-strapped company. In 1902, De Dietrich & Cie hired 21-year-old
Ettore Bugatti, who produced prize-winning cars in 1899 and 1901, designing an
overhead valve 24 hp (18 kW) four-cylinder with four-speed
transmission to replace the Vivinus, colloquially (and retroactively) referred to as the
Type 2. There he partnered with Bollée, and became acquainted with Émile Mathis, marketing director. He also created their 30/35 of 1903, with the models today referred to as the
Types 3-7 attributed to him before quitting to join
Strasbourg-based
Mathis in the German Alsace in 1904. The same year, management at Niederbronn quit car production, leaving it entirely to Lunéville, with the Alsace market being sold a Turcat-Méry
badge-engineered as a De Dietrich. Even at the time, this was seen with some disdain, and Lunéville put the
cross of Lorraine on the grille to distinguish them. Nevertheless, under the skin, they were little different, nor would they be until 1911. For all that, the Lorraine-Dietrich was a prestige
marque, ranking with
Crossley and
Itala, while attempting to break into the "super-luxury" market between 1905 and 1908 with a handful of £4,000 (US$20,000) six-wheeler
limousines de voyage. Like
Napiers and
Mercedes, Lorraine-Dietrich's reputation was built in part on racing, which was "consistent if not distinguished", including
Charles Jarrott's third in the 1903
Paris–Madrid race and a 1-2-3 in the 1906
Circuit des Ardennes, led by ace works driver
Arthur Duray. De Dietrich bought out
Isotta Fraschini in 1907, producing two OHC cars to Isotta Fraschini designs, including a 10 hp (7.5 kW) allegedly created by Bugatti. Also that year, Lorraine-Dietrich took over Ariel Mors Limited of
Birmingham, for the sole British model, a 20 hp (15 kW) four, shown at the
Olympia Motor Show in 1908, offered as bare chassis,
Salmons & Sons convertible, and
Mulliner cabriolet. (The British branch was not a success, lasting only about a year.) For 1908, De Dietrich offered a line of chain-driven
touring fours, the 18/28 hp, 28/38 hp, 40/45 hp, and 60/80 hp, priced between £550 and £960, and a 70/80 hp six at £1,040. The British version differed, having shaft drive. That year, the names of the automotive and aero-engine divisions were changed to Lorraine-Dietrich. By 1914, all De Dietrichs were shaft-driven, and numbered a 12/16, an 18/20, a new 20/30 tourers, and a sporting four-cylinder 40/75 (in the mold of
Mercer or
Stutz), all built at
Argenteuil,
Seine-et-Oise (which became company headquarters postwar). ==Post-World War I==