Despite mild economic recovery in the 2000s,
conspicuous consumption of the 1980s has not returned to the same pre-crash levels. Japanese firms such as
Toyota,
Sony,
Panasonic,
Sharp, and
Toshiba, which had dominated their respective industries from the 1960s to the 1990s, had to fend off strong competition from rival firms based in other East Asian countries, particularly
South Korea and China, since the 2000s. In 1989, of the world's top 50 companies by
market capitalization, 32 were Japanese; by 2018, only one such company (
Toyota) remains in the top 50. Many Japanese companies replaced a large part of their workforce with temporary workers, who had little job security and fewer benefits. As of 2009, these non-traditional employees made up more than a third of the labor force. For the wider Japanese workforce, wages have stagnated. From their peak in 1997, real wages fell around 13% by 2013, According to Teikoku Databank, Japan's largest credit rating agency, the aggregate sales of all companies in Japan decreased by 3.9% in 2010 compared to 2000, or a decrease of 13,848.2 billion yen. The wider economy of Japan is still recovering from the impact of the 1991 crash and subsequent lost decades. It took 12 years for Japan's GDP to recover to the same levels as 1995. And as a greater sign of economic malaise, Japan also fell behind in output per capita; in 1995, Japan had a nominal GDP per capita of $44,210, the world's third highest behind
Luxembourg and
Switzerland, while by 2025, it had fallen to $34,713, the 36th in the world. In the span of 30 years, Japan also experienced slower labor productivity growth than other countries. Whereas in 1990 it ranked sixth among
G7 nations ahead of the United Kingdom, in 2021 labor productivity of Japan was the lowest in the G7 and ranked 29th of 38
OECD members. ; Japan's nominal GDP and GDP per capita remains smaller than its 1995 levels. These economic stimuli have had at best nebulous effects on the Japanese economy and have contributed to the huge debt burden on the Japanese government. Expressed as a percentage of GDP, at ~240% Japan had the highest level of debt of any nation on earth as of 2013. Initially, investor response to the announced reform was strong, and the
Nikkei 225 rallied to 20,000 in May 2015 from a low of around 9,000 in 2008. The Bank of Japan has set a 2% target for consumer-price inflation, although initial successes has been hampered by a sales tax increase enacted to balance the government budget. However, the impact on wages and consumer sentiment was more muted. A
Kyodo News poll in January 2014 found that 73% of Japanese respondents had not personally noticed the effects of Abenomics, only 28 percent expected to see a pay raise, and nearly 70% were considering cutting back spending following the increase in the consumption tax. In early 2020, as Japan began to suffer from the
COVID-19 pandemic, Jun Saito of the Japan Center for Economic Research stated that the pandemic's impact delivered the "final blow" to Japan's long-fledgling economy, which had resumed slow growth in 2018. In February 2024,
Nikkei 225 reached 39,098.68, the highest point in the Lost Decades and higher than the
bubble era. While
Jiji Press stated that Japan has escaped from the Lost Decades, Kasuo Mannma (門間一夫), executive economist of
Mizuho Information & Research Institute, opposed the "escaped" claim by citing GDP growth rates and consumer spending and indicated that the Nikkei point is benefited from Japanese companies' corporate reform instead of economic growth in Japan.
Nippon.com also cites the loss of Tokyo market and Japan's slow growing nominal GDP, and issues on
demographics and
national debt. ==Interpretation==