MarketLove Takes Time
Company Profile

Love Takes Time

"Love Takes Time" is a song recorded by American singer Mariah Carey for her eponymous debut studio album (1990). Written by Carey and Ben Margulies, while produced by Walter Afanasieff, the song was released as the second single from the album on August 21, 1990, by Columbia Records. An adult contemporary-influenced ballad, the song follows its protagonist lamenting the loss of a lover and confesses that "love takes time" to heal and that her feelings for her ex-lover remain.

Writing and recording
Carey's debut album was completed and being mastered when she wrote the song with Ben Margulies. Margulies said: "It was sort of a gospelish thing I was improvising, then we began working on it. It was on a work tape that we had...and we recorded a very quick demo. It was just a piano vocal demo - I played live piano, and she sang it." Carey was on a mini-tour of ten states promote her debut single "Vision of Love", playing acoustically with a piano player and three back-up singers. While on a company plane, she played the demo of "Love Takes Time" for Columbia Records president Don Ienner. "All the important guys were on the plane," Margulies said. "Tommy Mottola, Ienner, and Bobby Colomby." Carey was told the song was a "career-maker" and that it had to go on the first album. She protested, as her album was already being mastered and she intended the ballad for her next release. ==Composition==
Composition
"Love Takes Time" is performed in the key of B Major in common time with a slow tempo of 63 beats per minute. Carey's vocals span three octaves and five semitones from D3 to G6 in the song. The lyrics have received scholarly analysis regarding femininity. Dorothy Marcic categorized "Love Takes Time" as a "compliant victim song" in which the narrator "struggles with feeling incomplete and losing her mind since he left". According to Lanice R. Avery et al., the song represents hegemonic femininity through the expression of emotion, which is conveyed through lyrics such as "Love takes time / To heal when you're hurting so much / Couldn't see that I was blind / To let you go / I can't escape the pain / Inside." For Julija Vaitonytė and Julija Korostenskienė, the 1990s pop song metaphor "love is a unity (of two complementary parts)" is present in the lyrics "Losing my mind / From this hollow in my heart / Suddenly I'm so incomplete", suggesting that "losing a loved one implies losing a part of oneself". ==Critical reception==
Critical reception
"Love Takes Time" garnered a positive reception upon its release. Many music critics described the song as beautiful or emotional. Diane Rufer and Ron Fell of the Gavin Report called it "an awesome ballad of heroic proportions" and Billboard said Carey surpassed expectations. According to Cash Box, "Carey keeps things simmering at a low heat, slowly unveiling the power and beauty of her voice." Record Mirror critic Robin Smith called it "very pretty, very nice, but strangely soulless and cold." Entertainment Weekly wrote, "With just the softest synthesizer tinkle, a touch of percussion, and what may well have been a borrowed pair of back-porch wind chimes, she made every last listener feel the utter despair of a breakup: "Losing my mind/From this hollow in my heart/Suddenly I’m so incomplete."" In 2015, Est 1997 writer Mario stated that it was an ″Adult Contemporary ballad″ and that it was "arguably some of the strongest melodies and bridge in Mariah’s catalog." He continued by saying that ″Her vocals are so pure and passionate that every emotion filters through the music and just reaches and warms the heart. It’s the realisation of a universal truth by a young woman who’s still learning to deal with feelings. There’s almost a sense of naivety in the lyrics but, at the same time, the song sounds mature and it’s relatable. That’s a constant in Mariah’s catalog, something that has marked her strength and endurance as a writer." During a review of her 2001 Greatest Hits album in May 2002, Devon Powers of PopMatters praised the song along with "I Don't Wanna Cry", calling it "stupendous" and said that ″Her lyrics were exactly what you wanted them to be: simple, memorable, and absolutely true." Stephen Filippelli from Review Stream called the song decent, but mainly criticized the music video for the song. Amanda Dobbins and Lindsay Weber of Vulture listed "Love Takes Time" at number-nineteen on their list of "Mariah Carey’s 25 Best Singles". OO Cities called the song a "beautiful ballad". ==Accolades==
Accolades
"Love Takes Time" won a BMI R&B Award for Song of the Year and Songwriter Award. The song also won Carey the 1991 Soul Train Music Award for Best R&B/Urban Contemporary New Artist. ==Commercial performance==
Commercial performance
In the United States, "Love Takes Time" debuted at number 73 on Hot 100 Singles in the Billboard issue dated September 15, 1990. It peaked at number one for three weeks in November 1990. Following "Vision of Love", which previously spent four weeks atop the chart, this made Carey the thirteenth artist to have two number one songs from a debut album. She also became the thirteenth artist to reach number one with their first two chart entries, and the second artist to do so with both entries lasting at least three weeks at number one, after the Four Seasons in 1962. "Love Takes Time" spent a total of 26 weeks on the Hot 100; It also topped Hot Adult Contemporary and Hot R&B Singles, giving Carey her second consecutive number one on both charts. The Recording Industry Association of America certified the single gold in 1990 and platinum in 2023. Internationally, "Love Takes Time" failed to emulate its US success in any other market except Canada, where it reached number two on the Canadian RPM Top Singles chart. It did reach the top ten in Iceland and New Zealand, but did not make much of an impact elsewhere, becoming a moderate top-20 hit in Australia, and a top-40 hit in the United Kingdom and the Netherlands. It failed to reach the top 40 in Germany, peaking at number 57. ==Music video==
Music video
The single's video was filmed on July 24, 1990 and directed by Jeb Brien and Walter Maser. It features Carey walking around a beach after a man walks away with luggage in Venice, Los Angeles. The video was not included on Carey's video compilation ''#1's'' (1999) and was replaced with a live performance of the song, filmed at Proctor's Theatre in Schenectady, New York in 1993. ==Live performances==
Live performances
Carey performed the song at The Arsenio Hall Show, later she performed the song at shows like Des O'Connor Tonight, It's Showtime At The Apollo and The Tonight Show with Johnny Carson. Three years later, in 1993, she performed the song in the special Here Is Mariah Carey, filmed at Proctor's Theatre. Carey performed the song on several concert tours, including the Music Box Tour (1993), Australian Tour 2013, and Caution World Tour (2019). She included in the set list of her Las Vegas concert residency #1 to Infinity and a 2019 standalone concert at King Abdullah Economic City in Saudi Arabia. ==Track listing and formats==
Track listing and formats
European 12-inch vinyl and maxi-CD singles • "Love Takes Time" • "Sent from Up Above" • "Vanishing" • UK 12-inch vinyl • "Love Takes Time" • "You Need Me" • "Vanishing" • Worldwide 7-inch vinyl, CD and Japanese CD3 singles • "Love Takes Time" • "Sent from Up Above" • UK 7-inch vinyl and cassette singles • "Love Takes Time" • "Vanishing" • UK CD single • "Love Takes Time" • "Vanishing" • "You Need Me" • UK limited edition picture disc CD single • "Love Takes Time" • "Vanishing" • "You Need Me" • "Vision of Love" ==Credits and personnel==
Credits and personnel
• Recorded at The Plant Studios (Sausalito, California) and The Hit Factory (New York City) • Mixed at The Plant Studios (Sausalito, California) • Mastered at Masterdisk (New York) • Mariah Carey– songwriter, vocal arranger, lead vocals, background vocals • Ben Margulies– songwriter • Walter Afanasieff– producer, arranger, keyboards, synthesizer, synthesizer bass and drums • Dana Jon Chappelle– engineering, mixing • Manny LaCarrubba– additional engineering • David Frazer– mixing • Louis Biancaniello– programming • Ren Klyce– programming • Howie Weinburg– mastering ==Charts==
Charts
Weekly charts Year-end charts Decade-end charts All-time charts ==Certifications==
tickerdossier.comtickerdossier.substack.com