Buc-ee's

In 1982, founder Arch "Beaver" Aplin was a partner in the opening of a store in Clute, Texas, the first to bear the name "Buc-ee's". He formed the name Buc-ee's by combining his childhood nickname and the name of his Labrador Retriever, Buck; as well as the appeal of Ipana toothpaste's animated mascot, Bucky the beaver. Aplin was born in Southeast Texas. His father was born in Harrisonburg, northeast of Alexandria, Louisiana, where Arch's grandparents still lived, as of 2019. Buc-ee's eventually expanded and opened its first travel center in Luling in 2003. but on June 26, 2023, the Sevierville, Tennessee, Buc-ee's opened, becoming the world's largest convenience store at 74,707 square feet (6,940.5 m2). The Sevierville store was surpassed in size by a new store in Luling, Texas, at 75,000 square feet (6967.7 m2) on June 10, 2024, replacing the original Luling travel center, which was 35,000 square feet (3251.6m²). After significant expansion in the Greater Houston area and Central Texas, the first Buc-ee's in the Dallas–Fort Worth metroplex opened in Terrell, Texas, on June 22, 2015. The travel center is three miles west of the Shops at Terrell, a former Tanger Outlets center, on Interstate 20. In September 2015, it was announced that at least part of Buc-ee's corporate operations would move into office space in Pearland Town Center. The "partial headquarters" would house the company's legal and human resources departments. The space was ready by early 2016. The second Buc-ee's in the Dallas–Fort Worth metroplex, the 32nd location in Texas, opened on May 23, 2016. The store is in northern Fort Worth, across from Texas Motor Speedway. The third DFW location opened in Denton, Texas, on October 29, 2018. Buc-ee's established another store in Melissa, Texas, on February 5, 2018. The store is located off New Davis Road and U.S. Highway 75 and it opened on April 29, 2019. Expansion outside Texas The company began expanding outside of Texas in 2018 with the opening of a location in Baldwin County, Alabama, and has since opened stores in Georgia, Florida, Kentucky, South Carolina, Tennessee, Colorado, Missouri, Mississippi, Ohio, and Virginia, with new locations planned for North Carolina, Louisiana, Arkansas, Arizona, Kansas, Wisconsin, Idaho, and Oklahoma. The location was expected to open in early 2017; however, on October 4, 2016, Buc-ee's announced that the plans for the Baton Rouge location had been canceled. Florida On April 12, 2017, Buc-ee's announced it would open its first convenience store and gas station outside Texas in Daytona Beach, Florida. Construction began in the summer of 2018. However, project delays pushed the construction date back to 2021. Since announcing the Daytona Beach location, Buc-ee's also announced that a new store would open in St. Augustine, Florida. The St. Augustine location opened first on February 23, 2021, and the Daytona store opened on March 22, 2021. ==Billboard advertising==

showing the distance to a Buc-ee's location over 1,300 miles away Buc-ee's has made its name known to consumers through an extensive billboard advertising campaign. The company is known for renting advertising billboards on major highways, at distances hundreds of miles away from a single Buc-ee's location. Some signs advertise Buc-ee's locations over 1,000 miles away. ==Locations==

As of April 2026, Buc-ee's has 55 active locations across Alabama, Colorado, Florida, Georgia, Kentucky, Mississippi, Missouri, Ohio, South Carolina, Tennessee, Texas, and Virginia. In January 2024, the company announced the planned opening of its first store in North Carolina. Online resale Buc-ee's does not operate its own online store. However, several third-party resellers offer Buc-ee's products through various platforms, including Amazon, Walmart Marketplace, eBay, Etsy, and dedicated websites such as Texas Snax, True Texas Merch, and Johnny's Goods. These resellers operate under the first-sale doctrine, which permits the resale of legitimately purchased products. Buc-ee's states on its website that such resellers "are not affiliated with, authorized, sponsored, or endorsed by Buc-ee's in any way." When Buc-ee's legal team learned of his venture, they permitted it on the condition that he change the original website name and add a disclaimer clarifying that Texas Snax is not affiliated with Buc-ee's. Online prices for Buc-ee's products are typically marked up significantly compared to in-store prices. ==Products and services==

Food All travel center locations include a bakery, a brisket station, a fudge bar, snack aisle, soda, coffee, and an Icee station. Stores have various candy and beef jerky flavors to purchase. Product offerings include cookies, kolaches (Czech pastries), and other pastries in the bakery, BBQ brisket sandwiches, chicken sandwiches, and breakfast tacos/bowls/burritos/sandwiches at the brisket bar along with cold-cut wraps and sandwiches. Packaged cups of fruit, vegetables, and desserts can be purchased as well. Locations also house packaged general snack foods like nuts and fudge, ice cream and Dippin' Dots, water, soda, energy drinks, and alcoholic drinks. The company has produced many of its own original snack foods including Beaver chips, potato chips made on site. The most notable snack are "Beaver Nuggets" (flavored corn puff snacks), the company's best-selling product. Souvenirs and general merchandise Besides food and drinks, the company offers a variety of general and regional-based souvenirs, including apparel and artwork. The chain carries its own clothing brand, ranging from t-shirts to hats, beanies, pants, plushies, swimwear, and blankets. Stores also carry general kitchen goods: cast iron skillets, food containers, mugs, glassware, cookbooks, coolers, and thermoses, among other items. General travel products are sold along with phone accessories. Various locations sell hunting gear and equipment alongside outdoor products like grills and fire pits. Fuel All Buc-ee's travel centers have from 80 to 120 gas pumps, with fuel offerings ranging from unleaded (87, 89, 91, and 93 octane most commonly) to diesel. Some stores include ethanol-free fuel and diesel exhaust fluid (DEF) as well. Tesla Superchargers , August 2024 In November 2021, CleanTechnica reported that Tesla would be opening Superchargers at 26 Buc-ee's locations in 7 states. , there were operational Superchargers at more than half of the planned locations including in Alabama (Leeds and Robertsdale); Florida (St. Augustine); South Carolina (Florence); Tennessee (Crossville); and Texas (Bastrop, Baytown, Ennis, Giddings, Katy, Madisonville, Melissa, New Braunfels, and Wharton). Since then, more Superchargers have been added into more locations, such as in Colorado (Berthoud); Florida (Daytona Beach); Georgia (Adalrsville and Fort Valley); Kentucky (Richmond); Tennessee (Kodak); and Texas (Denton, Fort Worth, Luling, Pearland, Royse City, Temple, Terrell, and Waller). Car washes As of July 2024, Buc-ee's has car washes available at ten of their locations with seven in the state of Texas, one in Alabama, one in Tennessee, and one in Florida (the Daytona Beach location). The longest of these in Katy, Texas, holds the record for the longest car wash in the world at of conveyor. ==Litigation==

, April 2024 In 2014, Buc-ee's filed a lawsuit against Texas-based convenience store chain "Frio Beaver". Frio Beaver, a company with a logo also depicting a beaver in a yellow circle with a black outline, was accused of copying the Buc-ee's beaver head logo, which the company is widely known for in Texas. The case was settled out of court in December 2014; B&B Grocery Inc. agreed to stop using the "Frio Beaver" logo and mascot. In 2016, Buc-ee's sued "Choke Canyon BBQ", another Texas convenience store, for copyright infringement and trade dressing. Choke Canyon used a logo of a grinning alligator in the middle of a yellow circle, which Buc-ee's claimed was an attempt by the chain to resemble the Buc-ee's logo. Choke Canyon was also calling its new stores "Bucky's". Choke Canyon lost the federal lawsuit in May 2018, with Choke Canyon changing its logo to a cowboy inside of an orange circle. In 2017, Buc-ee's again filed a lawsuit for breaking an agreement, this time against a Nebraska-based convenience store chain known as "Bucky's". The two companies had agreed to remain in their respective states and expand only to states where the other did not operate. The lawsuit was thrown out. A non-logo related lawsuit was filed in 2013 against "Chicks", a convenience store in Bryan, Texas, for trade dress violations by allegedly copying Buc-ee's mega convenience store designs and layout. The case was settled out of court. Buc-ee's also lost a Texas Employee Retention Agreement case on appeal in 2017. A year after a trial court ordered a former employee to pay Buc-ee's close to $100,000 in damages and attorney's fees for breaching a "retention agreement," a Texas court of appeals reversed the decision and ordered that Buc-ee's receive nothing for its claims against the former employee. The court reasoned that the contract violated Texas's employment-at-will doctrine and did not meet the Texas non-compete agreement requirements, so it was not enforceable. In 2023, crossover artwork of the Buc-ee's beaver and Hatsune Miku was trending on Twitter. An Austin-based artist claimed responsibility for creating "Bucsune Miku". In response, Buc-ee's sent the artist a cease and desist letter regarding the stickers and the use of the beaver logo. The artist withdrew the stickers. == See also ==