Products In 2009, Lulu began publishing and distributing ebooks. Lulu also prints and publishes calendars and photo books. In 2017, Lulu introduced an Open Access print-on-demand service.
Process The author of a title receives an 80% royalty for print books and a 90% royalty for eBooks when sold.
Replay Photos In January 2014, Lulu announced that it had acquired
Durham (NC)–based sports photography company Replay Photos. Replay Photos sells licensed images of collegiate and professional sports teams as photographic prints, custom framed photos, photos on canvas, and original wall art.
Digital Rights Management (DRM) Lulu's final phase for their Digital Rights Management (DRM) Retirement project was released July 2, 2013. Prior to January 15, 2013, a Lulu author could choose to apply Digital Rights Management (DRM) protection to their PDF or EPUB.
LuluJr. In 2014, Lulu launched LuluJr., after buying out Creations by You, which enables children to become published authors. Lulu Jr. products include My Comic Book and IlluStory. On January 30. 2026, LuluJr no longer sells physical kits on their site but completed kits can still be redeemed as of that date. ==Lulu Blooker Prize==