Like most
southern U.S. states at the time, Alabama forbade governors from serving two consecutive terms, a provision incorporated in the
Alabama Constitution of 1901 (term limit only maintained in
Virginia as of 2024). During his first term, George Wallace attempted to lift the ban but was unsuccessful due to opposition in the
Alabama Legislature, including from his political rival
Ryan deGraffenried Sr. In order to retain power, he offered his wife as a surrogate candidate for governor (though George later succeeded and served three more terms, two of them consecutively). Amid treatment for cancer, Lurleen Burns Wallace ran in the
1966 Alabama gubernatorial election as "Mrs. George C. Wallace" at the request of George, who wished to remain
de facto governor. A similar strategy was used in 1924 by former
Texas governor,
James E. Ferguson, with his wife
Miriam Wallace Ferguson. Shy in public and lacking interest in the workings of politics, Lurleen Wallace was described by an Alabama newspaper editor as the most "unlikely candidate imaginable. It is as difficult to picture her in politics as to envision
Helen Hayes butchering a hog." She herself said "it never even crossed my mind that I'd ever enter politics...."
Election field The Democratic primary field included two former governors,
John Malcolm Patterson and
Jim Folsom, former congressman
Carl Elliott of
Jasper, and Attorney General
Richmond Flowers, Sr. Lurleen won decisively with 54% and there was no runoff. She faced one-term
Republican U.S. representative
James D. Martin in the general election. Though there had not been a Republican governor of Alabama since 1874, Martin's run was promising and he was expected to win by some political commentators. Martin campaigned with US senator
Strom Thurmond and
1964 presidential nominee Barry Goldwater, focusing on the unpopular
Vietnam War,
inflation, and urban unrest occurring nationally under Democratic President
Lyndon B. Johnson as well as challenging state issues such as George Wallace handling road and school construction with "secret deals", issuing an expensive contract to a friend, and forging "conspiracies between the state house and the White House." Martin bemoaned having to campaign against a woman and proclaimed that Wallace was a "proxy" candidate, a manifestation of her husband's "insatiable appetite for power." At her general election campaign kickoff in Birmingham, Lurleen Wallace pledged "progress without compromise" and "accomplishment without surrender ... George will continue to speak up and stand up for Alabama." She used the slogan "Two Governors, One Cause" and proclaimed the words
Alabama and
freedom to be synonyms. It was during this 1966 campaign that George Wallace coined his famous line: "There's not a dime's worth of difference" between the two national parties." George Wallace's organization proved insurmountable despite an early poll that placed Martin within range of victory. Wallace had strong support for stemming from his firm opposition to
desegregation. Neither candidate sought support from African American voters, many of whom had been registered in the previous year due to the
Voting Rights Act. Lurleen Wallace won with 537,505 votes (63.4 percent). Martin trailed with 262,943 votes (31 percent). A third candidate running to the political left of the major candidates, Dr. Carl Robinson, received 47,655 (5.6 percent). Wallace won every Alabama county besides
Greene (which she lost by six votes), and
Winston, a predominately Republican county in the North. ==Illness and governorship ==