Monopolistic pricing practices The company has been criticized for the high price of its brand-name glasses, such as
Ray-Ban,
Oakley, and several others. A 2012
60 Minutes segment focused on whether the company's extensive holdings in the industry were used to keep prices high. Luxottica owns not only a large portfolio of brands (over a dozen) such as
Ray-Ban and
Oakley but also retailers such as
Sunglass Hut,
Lenscrafters and
Oliver Peoples, the optical departments at
Target, and (formerly)
Sears, as well as key eye insurance groups including the second largest glasses insurance firm in the US, EyeMed. It has been accused of operating a complete monopoly on the optical industry and overcharging for its products; for example, temporarily dropping then-competitor Oakley from its frame design list, then, when the company stock crashed, purchasing the company, then increasing the prices of its Ray-Ban sunglasses. In addition, it has been argued that, by owning the vision insurance company EyeMed, it also controls part of the buyers' market as well. Euromonitor International estimated that Luxottica's market share was 14% worldwide, with the second-largest company in the industry,
Essilor, holding a 13% market share. The third-largest player was
Johnson & Johnson, with a 3.9% market share. In October 2018, Luxottica and Essilor merged into a single company, EssilorLuxottica, which now occupies nearly 30% of the global market share and represents almost a billion pairs of lenses and frames sold annually. as has the
TruTV series
Adam Ruins Everything. In 2019,
LensCrafters founder E. Dean Butler spoke to the
Los Angeles Times, admitting that Luxottica's dominance of the eyewear industry had resulted in price markups of nearly 1,000%. In the interview, Butler noted "You can get amazingly good frames, with a
Warby Parker level of quality, for $4 to $8. For $15, you can get designer-quality frames, like what you'd get from Prada." When told that some eyeglasses cost as much as $800 in the United States, Butler remarked, "I know. It's ridiculous. It's a complete rip-off." == Major shareholders ==