Maad a Sinig means king of Sine. The ancient Kingdom of Sine, now part of Senegal, was a pre-colonial Serer kingdom. Their kings were titled Maad or Maad. The royal title Maad is sometimes used interchangeably with their ancient kings and landowners - the Lamanes. Between 1350 and 1969, more than fifty Serer kings have been crowned Maad a Sinig.