Magimajo Pures The main characters are first-year middle school students who transform into group of magical girls, Magimajo Pures using a Majoka Porte and their own Majoka Jewels. Each girl is given a magic wand called a Majoka Lumina and using different Majoka Jewels would allow them to cast spells that they can use with Majoka Porte to defeat their enemies. As the series goes on, their Majoka Jewels upgraded into a Royal Jewels, allow them to transform into Royal Mode. Originally starting with Momoka, Rin and Mitsuki they are joined by a now-purified Shiori and later by Yuria. ; :Played by Yuki Miyoshi :Shiori is mysterious Magical Heroine manipulated by Jamahiko. After being rescued by the Magimajo Pures, she is revealed to be the purple-colored Star and Moon Magical Heroine who holds the as her Majoka Jewel. In her daily life, she is a stylish girl who enjoys fashion. Partnered with Lalanyan, Shiori uses the to transform. Her Majoka Jewel allows her to fires their enemies with starlight beams. Her solo purelize move is "Stardust Cosmic". ; :Played by Kurea Masuda :Yuria is the rainbow-colored Rainbow Magical Heroine who holds the as her Majoka Jewel. She came to Earth to protect the other four girls. :A pink, cat-like fairy from the Magical World who is partnered with Momoka, Rin, and Mitsuki. She is always drinking Majoka Milk and eating fish-shaped cookies. She ends her sentences with the word "nyan". ; : :A cat-like fairy from the Magical World who is partnered with Shiori. When entering Jama World, she got separated from Shiori and was held captive.
Jama World The residents of are the antagonists of the series who take away peoples' dreams while turning them into , converting their Purella Energy into negativity-inducing Jakura Energy. ; :Played by
Kenichi Endō :The leader of Jama World who stole the Majoka Jewels from the Magical World, using the Jamajama-dan to take away people's dreams. Following his death when the Giving Up Thunderzooka he was using self-destructed, he returns in the finale arc as . ; :Played by Kanata Hosoda :Jama Baron's apparent son, Jamahiko takes charge of the Jamajama-dan after usurping his father. After brainwashing Shiori, he later attends Yumenokaze Middle School disguised as . Yuria reveals that he was a human boy kidnapped and brainwashed by Gran Ma, disappearing after the Magi Majo Pures purelize him before he resurfaces during the Magimajo Pures' final battle with Jama the Great. ; :Played by Kumiko Mori :Gran Ma is Jama Baron's mother and Jamahiko's grandmother. She leads the Jamajama-dan into stealing the Majoka Jewels after Jamahiko disappears before eloping with Santa Claus.
Jamajama-dan The are three Deluxe Akiramests who turn others into Akiramests with the Akirame Stones. ; :Played by
Louis Kurihara :A rabbit-themed man who wears black clothes and ties his hair back, later revealed to be formerly a failing comedian who gave up his dream. ; :Played by Akosuya Miki :The only woman on the team, bear-themed with an afro and red clothes. ; :Played by Osamu Fujiki :A gorilla-themed man with dreadlocks wearing a frog-like hat and white clothes, later revealed to formerly a sweets shop apprentice.
Recurring characters ; :Played by
Eriko Sato :Ririka is Momoka's mother and also used to be a Magical Heroine. ; :Played by Yūta Watanabe :Mr. Omachi is the teacher of Momoka, Rin, and Mitsuki's class at Yumenokaze Middle School. ; :Played by Kyōhei Shimokawa :Kaito is Momoka's classmate and is in the art club with Rin. His mother is Marin Odawara, the creator of Rin's favorite manga series,
Super Spy Vanilla Dessert. His dream is to become a manga artist. ; :Played by Hinata Arakawa :Moe is Momoka's classmate and is part of the school newspaper's staff with her. Her dream is to become a ballerina. ; :Played by Kanon Matsuzawa :Nanami is Momoka's classmate and is in the tennis team with Mitsuki. ; :Played by Fūto Takahashi :Teruki is a third year student who Rin has feelings for. He is part of the soccer team and was also elected as student council president. His dream is to become a soccer player. ==Production==