Under the "Mahindra" brand name, the company produces
SUVs,
Multi utility vehicles, pickups, lightweight commercial vehicles, heavyweight commercial vehicles and
tractors. Mahindra maintains business relations with foreign companies like
Renault SA, France. M&M has a global presence and its products are exported to several countries. Its automotive global subsidiaries include: • Mahindra Europe S.r.l. based in Italy, • Mahindra Automotive North America (MANA) in US., • Automobili Pininfarina in Italy • Mahindra South Africa • Mahindra Australia
Automobiles Mahindra began assembling the
Jeep CJ3 in 1954, and light commercial vehicles in 1965. In 1979 the licensed assembly of Peugeot diesel
four-cylinder engines and transmissions began, and in 1982 a tie-up with
Kia Motors to build their four-speed KMT90 transmission and transfer case was announced. Mahindra's MM range was a mainstay of the lineup and was eventually also offered with a 1.8-liter
Isuzu petrol engine in addition to International and
Peugeot diesels. In 1965 in
Pimpri, Pune, Mahindra and Mahindra Ltd formed Roplas India Ltd. as a joint venture with
Rubery Owen, a
Darlaston-based engineering firm, to manufacture after market
fibre glass bodies for Mahindra 91, 101, and 104.5 licensed versions of
Jeep CJ which included every possible configuration service vans, police bodies, off-roader and ambulance models. They collaboratively also formed Mahindra Owen at Pune in 1958, an engineering company to manufacture
truck trailers, one of the first trailer manufacturer of India. In December 1989 Mahindra launched its
4x4 offroad SUV range which consisted of
licence-built versions of the Jeep CJ named Brave, Chief, and Baja. These were powered by four-cylinder, 2.1-litre Peugeot diesel engines producing 62 hp and were available in 2032mm and 2311mm wheelbase variants. These were sold under motor industry investments, a joint venture between
Paul Stoddart an Australian businessman and Roger Bastable founder of Abby Hill Group. Mahindra started making passenger vehicles firstly with the Logan in April 2007 under the Mahindra Renault joint venture. M&M made its maiden entry into the heavy trucks segment with the
Mahindra Truck and Bus Division, the joint venture with
International Truck, USA. Mahindra produces a wide range of vehicles, including MUVs, LCVs and three-wheelers. It manufactures over 20 models of cars, including larger, multi-utility vehicles like the
Scorpio and the
Bolero. It formerly had a joint venture called Ford India Private Limited to build passenger cars. At the 2008 Delhi Auto Show, Mahindra executives said the company was pursuing an aggressive product expansion program that would see the launch of several new platforms and vehicles over the next three years, including an entry-level SUV designed to seat five passengers and powered by a small, turbocharged Diesel engine. True to their word, Mahindra & Mahindra launched the
Mahindra Xylo in January 2009, selling over 15,000 units in its first six months. Also in early 2008, Mahindra commenced its first overseas CKD operations with the launch of the Mahindra Scorpio in Egypt, in partnership with the
Bavarian Auto Group. This was soon followed by assembly facilities in Brazil. Mahindra & Mahindra has a controlling stake in
Mahindra REVA Electric Vehicles. Mahindra launched its relatively heavily publicized SUV,
XUV500, code-named as W201 in September 2011. The new SUV by Mahindra was designed in-house and it was developed on the first global SUV platform that could be used for developing more SUVs. In India, the new Mahindra XUV500 came in a price range between –1,500,000. The company was expected to launch three products in 2015 (two SUVs and one CV) and an XUV500 hybrid. Besides India, the company also targeted Europe, Africa, Australia and Latin America for this model. Mahindra President Mr.
Pawan Goenka stated that the company planned to launch six new models in the year. The company launched the
CNG version of its mini truck Maxximo on 29 June 2012. A new version of the Mahindra
Verito in Diesel and petrol options was launched by the company on 26 July 2012 to compete with Maruti's
Dzire and
Toyota Kirloskar Motor's
Etios. On 30 July 2015, Mahindra released sketches of a new compact SUV called the
TUV300 slated to be launched on 10 September 2015. The TUV300 design took cues from a battle tank and used a downsized version of the mHAWK engine found on the
XUV500, Scorpio and some models of the Xylo. This new engine was dubbed the mHAWK80. In 2015, Mahindra introduced an app based intra-city cargo platform known as SMARTSHIFT, a load exchange platform for small commercial vehicles. In 2018, Mahindra announced the merger of SMARTSHIFT with Mumbai-based logistics provider Porter. In January 2016 Mahindra launched a sub-compact monocoque SUV called the
KUV100. The KUV100 received a major refresh in the form of the KUV100 NXT launched in October 2017. On 3 September 2018,
Mahindra Marazzo the shark inspired MPV was launched in collaboration with Mahindra Research Valley (MRV), MANA and Pininfarina in four variants. In February 2019, Mahindra launched its XUV300, a sub-4m compact monocoque SUV. The XUV300 was found to be the safest vehicle made in India in an independent crash test conducted by
GNCAP, earning it a 5-star adult safety rating along with India's first ‘Safer Choice’ Award. In October 2020, Mahindra launched the second-generation
Thar 2020 – the All-New Thar. In 2021, Mahindra launched the
XUV700. On 27 June 2022, Mahindra released the
Scorpio N, also called the "Big Daddy of SUVs". The previous generation will now be called, "Scorpio Classic".
Mahindra in North America Mahindra planned to sell the diesel SUVs and pickup trucks starting in late 2010 in North America through an independent distributor, Global Vehicles USA, based in
Alpharetta, Georgia. Mahindra announced it would import pickup trucks from India in
knockdown kit (CKD) form to circumvent the
Chicken tax. CKDs are complete vehicles that were assembled in the United States from kits of parts shipped in crates. However, a November 2010 report quoted John Perez, the
CEO of Global Vehicles USA, as estimating that he expected Mahindra's small Diesel pickups to go on sale in the United States by spring 2011, although legal complications remained, and Perez, while hopeful, admitted that arbitration could take more than a year. Later reports suggested that the delays may be due to Mahindra scrapping the original model of the truck and replacing it with an upgraded one before selling them to Americans. In June 2012, a
mass tort lawsuit was filed against Mahindra by its American dealers, alleging the company of conspiracy and fraud. Mahindra Automotive North America (MANA), the company's U.S. subsidiary, opened a car manufacturing plant in Detroit, Michigan, on 20 November 2017. The plant employs 250 people and is the first automotive production facility to open in Detroit in 25 years. The first product from the new facility was launched on 2 March 2018 as the
Mahindra Roxor.
Military vehicles The company has built and assembled military vehicles, commencing in 1947 with the importation of the
Willys Jeep that had been widely used in World War II. Its line of military vehicles under Mahindra Emirates Vehicle Armouring (MEVA, Mahindra Armoured) include the Mahindra Armored Light Specialist Vehicle (ALSV) and the Mahindra Armored Straton Armoured Personnel Carrier (APC), and discontinued vehicles such as the
Axe. It also maintained a joint venture with BAE Systems,
Defence Land Systems India; one of the first vehicles made under this was the
Mahindra Mine Protected Vehicle-I (MPV-I).
Aerospace In 2018, the company signed a multi-million dollar aerospace deal with
Airbus Group for the manufacture and supply of metallic components. On 9 April 2025, Airbus signed a contract with
Mahindra Aerostructures through which the latter will produce the main fuselage assembly of the H130 helicopter in India. The first fuselage is scheduled to be delivered to Airbus Helicopters’ facilities in Europe in March 2027. On 28 August,
Airbus Helicopters signed a contract with
Mahindra Aerostructures Pvt. Ltd. (MAPL) as part of which MAPL will supply the main
fuselage of the H125 helicopter. The manufacturing is expected to begin immediately at MAPL's existing plant in
Bengaluru with the first unit scheduled to be delivered in 2027.
Industrial gensets Mahindra & Mahindra entered the energy sector in 2002, in response to growing demands for increased electric power in India, over 450,000 Mahindra Powerol engines and
Diesel generator sets (gensets) hd its entry into gas powered genset with the launch of its first CNG/NG gensets. Mahindra Powerol was awarded the Deming Prize in 2014.
Farm equipment Mahindra began manufacturing tractors for the Indian market during the early '60s. It is the top tractor company in the world (by volume) with annual sales totaling more than 200,000 tractors. Since its inception, the company has sold over 2.1 million tractors. Mahindra & Mahindra's farm equipment division (
Mahindra Tractors) has over 1,000 dealers servicing approx. 1.45 million customers. Mahindra tractors are available in 40 countries, including India, the United States, China, Australia, New Zealand, Africa (Nigeria, Mali, Chad, Gambia, Angola, Sudan, Ghana, and Morocco), Latin America (Chile, Argentina, Brazil, Venezuela, Central America, and the Caribbean), South Asia (Sri Lanka, Bangladesh, and Nepal), the Middle East (Iran and Syria) and Eastern Europe (Serbia, Turkey, and Macedonia). In 2007 it received the Japan Quality Medal for implementing Total Quality Management in its entire business operations. The company has garnered the highest customer satisfaction index (CSI) in the industry at 88 percent. In its 2009 survey of Asia's 200 most admired and innovative companies, the Wall Street Journal named Mahindra & Mahindra one of the 10 most innovative Indian companies. In 2017, Mahindra & Mahindra Ltd's Farm Equipment Sector (FES) launched 'JIVO' a small tractor platform in the sub 25HP category. In 2020, the company launched the Sarpanch Plus range. This ranges between 30 bhp and 50 bhp, and has undergone a subtle improvement as compared to the Sarpanch 575 tractor which was launched earlier. In 2020, Mahindra also launched new equipment for potato planting. PlantingMaster Potato + is designed in collaboration with Dewulf. On 2 October 2020, Mahindra rolled out Krish-e centers under its new ‘Farming as a Service’ business. This business vertical provides progressive, affordable and accessible tech-driven services to farmers. In October 2021, Mahindra's FES launched a next-generation Yuvo tractor platform - a new-age advanced tractor range called the Yuvo Tech+. In August 2023, Mahindra launched the Oja range of next-generation tractors. ==Models==