Mitsuharu "Micha" Tsumura studied at the College of Food Innovation and Technology at
Johnson & Wales University, in
Rhode Island, United States. He traveled to Japan to study Japanese cuisine on the advice of his Japanese father. Tsumura opened Maido in
Mirafores District of Lima, Peru, in October 2009. The restaurant specialized in Nikkei cuisine, becoming the first one in the country, according to him. The name of the restaurant is based on the word
maido (
Japanese: ) is a greeting used to greet regular customers for always returning. The restaurant's early years were slow, with around 30 dishes sold per day. The concept of Nikkei cuisine already existed when the restaurant opened, but Tsumura considered that it was not widely understood at the time. He contemplated relocating or closing the restaurant, but he received an invitation to the Mistura Food Fair to embark on a journey across the country, where he learned about a variety of local ingredients. As of January 2024, it employed 85 people. == Reception ==