Menezes joined
Diageo in 1997 and held various senior positions, including chief operating officer; chairman, Latin America & the Caribbean; chairman, Asia Pacific; president and CEO, Diageo North America; and chief operating officer, Diageo North America before becoming its global CEO. As the marketing head at Diageo, he is credited for developing the
Keep Walking! marketing campaign for
Johnnie Walker. During his time as the CEO, the market value of the company grew from £42B to £75B. Menezes was a non-executive director of the US-based fashion retailer
Coach, Inc. and the chair of the
Scotch Whisky Association. During his tenure at Diageo, Menezes strove to diversify its leadership, making more than 40% of Diageo's senior leadership positions held by women. He held dual UK and United States citizenship. He was also an
Overseas Citizen of India. == Personal life ==