opening (2008) Following her release from prison in March 2005, Stewart launched a highly publicized comeback and was once again involved in
Martha Stewart Living. Offerings of her company's Martha Stewart Everyday line at
Kmart were expanded to include a new line of ready-made home furnishings, and its mass market interior paint line became available at the larger
Sears stores. However, the most heavily promoted aspect of her comeback was in television. Stewart returned to daytime television with
The Martha Stewart Show and appeared in an adapted version of
The Apprentice (called
The Apprentice: Martha Stewart). Both shows premiered in September 2005, and both were produced by
Mark Burnett. Her prime time
Apprentice spin-off received poor ratings.
The Apprentice: Martha Stewart was not renewed for a second season. In October 2005, Stewart released a new book, titled
The Martha Rules, on starting and managing a new business, and a month later, her company released
Martha Stewart Baking Handbook. In October 2006, ''Martha Stewart's Homekeeping Handbook'', a reference book about looking after a house, was published by
Clarkson Potter. She also is a regular contributor of cooking, crafts, and gardening segments on NBC's
Today show. Stewart's daily talk show was nominated in six categories for the
33rd Daytime Emmy Awards in 2006, including Best Host and Best Show. MSLO launched a line of houses that carry her name built by
KB Home, initially in
Cary, North Carolina. The first homes, which were inspired by Stewart's homes in New York and
Mount Desert Island in
Maine, were completed in early 2006. In September 2007, she launched an upscale line of housewares for
Macy's, which was the largest brand launch in Macy's history. Appearing in commercials for the line, Stewart stated she had designed more than 2,000 items exclusively for Macy's. The line includes bedding, bath, cookware, and dinnerware. In addition to television and merchandising, MSLO launched a 24-hour
satellite radio channel with
Sirius in November 2005, with Stewart hosting a weekly call-in show. Stewart also made a special appearance on the comedy-drama series
Ugly Betty, in the November 16, 2006, episode "
Four Thanksgivings and a Funeral", in which she gave her friend
Wilhelmina Slater (played by
Vanessa Williams) tips on how to prepare a turkey.
Justin Suarez (played by
Mark Indelicato) is a fan of Stewart. In July 2006,
Martha Stewart Living Omnimedia announced a multi-year agreement with FLOR, Inc., the eco-friendly manufacturer of high-style modular floor coverings, to manufacture and market a new line of Martha Stewart-branded carpet tiles. The Martha Stewart Floor Designs by FLOR line debuted in 2007 with the distinctive design and color palette associated with the Martha Stewart brand. The agreement with FLOR was part of the Martha Stewart organization's growing home furnishings program, which includes a wide range of products such as furniture with Bernhardt, wall color with Lowe's, and floor coverings with FLOR. On September 14, 2007, Martha Stewart Living Omnimedia announced that it had signed a partnership with
E & J Gallo Winery to produce a wine brand with label Martha Stewart Vintage (for sale in six cities, in January 2008, at $15). The 15,000 cases to be sold included 2006
Sonoma County Chardonnay, 2005 Sonoma County
Cabernet Sauvignon, and 2006 Sonoma County
Merlot (for
Atlanta, Boston,
Charlotte, North Carolina,
Denver,
Phoenix, and
Portland, Oregon). Martha Stewart also signed a contract with
Costco to offer frozen and fresh food under the
Kirkland Signature label. In July 2008, craft items under the names "Martha Stewart Celebrate" and "Martha Stewart Create", two divisions of Martha Stewart Living Omnimedia, premiered in
Walmart stores. The deal came about, in part, due to the closing of more than 600
Kmart stores in the U.S. In a move from broadcast television to cable, on January 26, 2010,
Hallmark Channel and Martha Stewart Living Omnimedia announced a multi-year strategic partnership. Her hour-long daytime television series
Martha, formerly
The Martha Stewart Show, moved to the
Hallmark Channel on September 13, 2010. It aired on Hallmark for two seasons, before cancellation in early 2012, with the final episode airing on May 11, 2012.
New York Magazine reported in 2011 that Martha Stewart Living magazine had only made a profit in one of the previous eight years. Stewart made another foray into acting with a debut on the
NBC legal drama Law & Order: Special Victims Unit. She played a private school headmistress in the episode entitled "Learning Curve" (airdate April 2012). A new television series, ''Martha Stewart's Cooking School'', debuted on
PBS in October 2012. Each weekly, 30-minute episode covers cooking techniques and basics. It is based on her eponymous book. In 2014, Stewart reportedly partnered with eBay to create the American Made Martha Stewart online store. This marketplace allows a platform to more than 400 American vendors and offers them a chance to grow their brand and popularize their products. In 2015, Stewart made an appearance on the
Comedy Central Roast of Justin Bieber, at the singer's personal request. Over the course of the seven-hour taping, Stewart sat next to
Snoop Dogg, and the two unexpectedly bonded. She later joked that she got high from the constant cloud of his blunt smoke. That unlikely connection sparked a friendship that not only brought Stewart new relevance with younger audiences, but also helped revive her public image after a period of career stagnation following her incarceration. In the fall of 2016, VH1 premiered a new show featuring Stewart and her friend
Snoop Dogg called ''
Martha & Snoop's Potluck Dinner Party'', featuring games, recipes, and musical guests. Snoop Dogg and Stewart also later starred together in a
Super Bowl commercial for
T-Mobile during
Super Bowl LI in February 2017. Marley Spoon is a project of packaged and home-delivered ingredients and recipes for preparation at home. Stewart was originally a blind-tester and then joined CEO Fabian Siegel on a joint venture. In May 2018, Stewart was floated as a candidate for a
presidential pardon, but ultimately was not selected, and later claimed she would have turned it down. In June 2018, Stewart started appearing as a recurring judge for
Chopped, a cooking competition on the Food Network. In October 2018, she appeared on
The Ellen DeGeneres Show alongside
Julia Roberts. In February 2019,
Canopy Growth (CGC), a Canadian marijuana company, announced that Stewart would join their company as an adviser. A gardening show called
Martha Knows Best premiered on HGTV on July 31, 2020. In it, Stewart provides gardening help to individual callers and to some of her celebrity friends. She also demonstrates some of the projects and improvements at her large (150 acre) estate. A second season aired from October 28 to December 4, 2020. A continuation entitled
Martha Gets Down and Dirty premiered on
Discovery+ on July 1, 2021. In September 2020, Martha Stewart launched a line of CBD
gummy supplements in association with
Canopy Growth. In September 2022,
Oregon-based CBD producer Wyld filed a lawsuit against the company for
copyright infringement relating to the packaging of the line of products. In June 2022, Martha Stewart announced that she would be launching her first original podcast, entitled
The Martha Stewart Podcast, in partnership with
iHeart Radio. On June 15, 2022, Stewart shared that
Snoop Dogg would be the guest on the first episode of the podcast, which debuted on June 22, 2022. Stewart introduced three new shows on
The Roku Channel in 2022:
Martha Gardens,
Martha Cooks, and
Martha Holidays. In May 2023, Stewart appeared on the cover of
Sports Illustrated Swimsuit Issue as the cover model. At 81 years old, Stewart is the oldest model to feature on the cover. In October 2024, Stewart released her 100th book,
Martha: The Cookbook. It was released alongside her Netflix documentary,
Martha. In 2025, Stewart co-hosted the reality cooking competition
Yes, Chef! on NBC with
José Andrés. The show involves twelve experienced chefs, nominated because of their cooking skills and "a problem getting along in the kitchen with others", overcoming their own personal struggles. ==Personal life==