Adams was heard on many radio programs during
Radio's Golden Age. A notable recurring role of his was that of Pepper Young in ''
Pepper Young's Family, which aired from 1947 to 1959. He also portrayed the deadly Nazi Atom Man in a classic 1945 serial on the radio version of The Adventures of Superman''. During the '60s, Adams was ubiquitous as a voiceover actor in television commercials for foods and household products, most notably for
Chiffon margarine,
Crest toothpaste ("Helps stop cavities
before they start") and
French's food products (French's Mustard was "the best thing that happened since man first bit dog"). He also did the vocal part of the television commercials for
Smucker's preserves ("With a name like Smucker's, it has to be good!"), a role he resumed in his later years. His voiceover work resumed in the '80s when he began providing the voiceover for
Cadbury's Creme Eggs, which were advertised on television with Adams' catchy slogan, "Nobunny knows Easter better than him [the Cadbury Bunny]." Also in the '80s, Adams did voiceover TV commercials for
Sherwin-Williams Paints, and radio commercials for the
Salvation Army. In addition, Adams was the narrator for
Kix commercials in the '90s and a few
Dentyne and
Swanson commercials. He was also the announcer for a 1992
WCBS-TV news promotion and a 1986
Lysol commercial. In the early '90s, he narrated
Frontiers of Flight, a
Discovery Channel series on milestones of aviation. During the 1970s, Adams was a co-star of the NBC soap opera
Another World, and in 1976, he was in the original 1976 Broadway cast for
Checking Out. Following that, he landed perhaps his most famous role, Managing Editor Charlie Hume, in the television series
Lou Grant, which aired from 1977 to 1982. Appearing in the show for its entire run, he landed three straight Emmy Award nominations for Best Supporting Actor in 1979, 1980, and 1981, each year alongside his
Lou Grant co-star
Robert Walden, who played reporter Joe Rossi. During his run on
Lou Grant, Adams performed perhaps his most often-seen role, as the US president in
Omen III: The Final Conflict (1981). He also appeared in popular TV movies, such as
The Deadliest Season (1977),
Revenge of the Stepford Wives (1980), and
The Kid with the Broken Halo (1982). In 1983, Adams joined
The Mirror Theater Ltd's repertory company for their first season, appearing in
Paradise Lost,
Rain,
Inheritors, and
The Hasty Heart. This season was presented initially off-off-Broadway at the Real Stage Acting School, and was moved off-Broadway to the Theatre at St. Peter's Church. In 1986, he starred as Col. Edward Mason, one of his most famous feature-film roles, in the movie
F/X starring
Bryan Brown and
Brian Dennehy, and in 1991, he appeared in the action movie
Toy Soldiers. In 1993, Adams starred as Walter Warner Sr., in the movie
Son in Law starring
Pauly Shore, and then had roles in
Houseguest (1995),
Touch (1997), and
The Lesser Evil (1998). In the 1998
HBO miniseries
From the Earth to the Moon, he played
Senator Clinton P. Anderson. His final role was in the
series finale of
Oz. In the 1990s, Adams narrated several of the Lilian Jackson Braun audiobook mysteries and a Mary Higgins Clark audiobook.
Radio career Mason Adams played many characters in Old-Time Radio programs, among them: •
The Adventures of Ellery Queen •
The Adventures of Superman •
Big Sister •
Big Town •
CBS Radio Mystery Theater •
The Crime Club •
Exploring Tomorrow •
Gasoline Alley •
Grand Central Station •
Inner Sanctum •
The Mysterious Traveler •
The NBC Radio Theatre •
Nick Carter, Master Detective • ''
Pepper Young's Family'' •
Proudly We Hail •
Suspense • The Chase •
This Is My Story •
X Minus One •
Yours Truly, Johnny Dollar • Corporal Eddie on a series of public-announcement shows for the U.S. Army ==Christmas recording==