Racing Montezemolo's sporting career began at the wheel of a
Giannini Fiat 500 which he raced together with his friend Cristiano Rattazzi. Later, Montezemolo briefly drove for the privately owned
Lancia rally team known as HF Squadra Corse. He joined the auto manufacturing conglomerate FIAT S.p.A., headquartered in Torino.
Ferrari In 1973 Luca di Montezemolo was invited by
Enzo Ferrari to be his assistant. In 1974, he was appointed sporting director of the
Scuderia. During his involvement with the team, Ferrari won the Formula One World Championship with
Niki Lauda in 1975 and 1977.
Business In 1976 Montezemolo was promoted to become head of all FIAT racing activities, and in 1977 he advanced to become a senior manager of FIAT. Throughout the 1980s, Montezemolo occupied a number of positions in the FIAT empire, including managing director of the drinks company
Cinzano and director of the publishing company Itedi. In 1982, Montezemolo managed the
America's Cup challenge of Team
Azzurra, the first Italian yacht club to enter the event. In 1985, he became manager of the Organizing Committee for 1990
World Cup Italia.
Return to Ferrari In November 1991, FIAT Chairman
Gianni Agnelli appointed Montezemolo president of Ferrari, which had been struggling since Enzo Ferrari's death. Montezemolo made it his personal goal to win the
Formula One World Constructors' Championship once again. Montezemolo quickly made changes at the Italian team, signing up Niki Lauda as a consultant and promoting
Claudio Lombardi to the team manager role. During the 1990s he resurrected the Ferrari road car business from heavy debts into profit. He also took on the presidency of
Maserati when Ferrari acquired it in 1997, until 2005. Under Montezemolo and executive director
Jean Todt, the Ferrari Formula One team won the
World Drivers' Championship in
2000, the first time since
1979. The previous year,
1999, they had won the Constructors' Championship for the first time since
1983. On 27 May 2004, Montezemolo became president of the Italian business lobby
Confindustria. Days later, following the death of
Umberto Agnelli on 28 May, he was elected chairman of
Fiat S.p.A., Ferrari's parent company. On 29 July 2008, Montezemolo founded the
Formula One Teams Association (FOTA) which he presided over from 2008 to 2010, eventually being replaced by
McLaren CEO
Martin Whitmarsh. The Committee used to meet on a regular basis to discuss improvements to
Formula One. FOTA was formally dissolved in 2014. Montezemolo's salary in 2010 was more than twice that of Fiat CEO
Sergio Marchionne, making him the best-paid executive in the Fiat Group. In April 2010,
John Elkann replaced Montezemolo as Chairman of
Fiat S.p.A. On 10 September 2014, Montezemolo resigned as president and chairman of Ferrari and was replaced by FIAT Chrysler CEO,
Sergio Marchionne. ==Other activities==