1952: Ace Doubles concept 's
Conan the Conqueror. The novel on the reverse side was
Leigh Brackett's
The Sword of Rhiannon. Cover by
Norman Saunders. Editor
Donald A. Wollheim was working at
Avon Books in 1952, but disliked his job. While looking for other work, he tried to persuade
A. A. Wyn to begin a new paperback publishing company. Wyn was already a well-established publisher of books and
pulp magazines under the name
A. A. Wyn's Magazine Publishers. His magazines included
Ace Mystery and
Ace Sports, and it is perhaps from these titles that Ace Books got its name. Wyn liked Wollheim's idea but delayed for several months; meanwhile, Wollheim was applying for other jobs, including assistant editor at
Pyramid Books. Pyramid mistakenly called Wyn's wife Rose for a reference, thinking Wollheim had worked for her. When Rose told her husband that Wollheim was applying for another job, Wyn made up his mind: he hired Wollheim immediately as an editor. The first book published by Ace was a pair of mysteries bound
tête-bêche: Keith Vining's
Too Hot for Hell, backed with
Samuel W. Taylor's
The Grinning Gismo, priced at 35
cents, with serial number D-01. A
tête-bêche book has the two titles bound upside-down with respect to each other, so that there are two front covers and the two texts meet in the middle. This format is generally regarded as an innovation of Ace's; it was not, but Ace published hundreds of titles bound this way over the next twenty-one years. Books by established authors were often bound with those by lesser-known writers. Ace was "notorious for cutting text", in the words of bibliographer James Corrick: even some novels labeled "Complete and Unabridged" were cut. Isaac Asimov's
The Stars Like Dust was one such: it was reprinted by Ace under the title
The Rebellious Stars, and cuts were made without Asimov's approval. Similarly John Brunner repudiated the text of his novel ''Castaway's World'' because of unauthorized cuts to the text. The last Ace Double in the first series was John T. Phillifent's
Life with Lancelot, backed with
William Barton's
Hunting on Kunderer, issued August 1973 (serial #48245). Although Ace resumed using the "Ace Double" name in 1974, the books were arranged conventionally rather than
tête-bêche.
1953–1963: Genre specialization Ace's second title was a western (also
tête-bêche):
William Colt MacDonald's ''Bad Man's Return'', bound with
J. Edward Leithead's
Bloody Hoofs. By 1955, the company released more science fiction titles each year than in either of the other two genres, and from 1961 onward, science fiction titles outnumbered mysteries and westerns combined. Ace also published a number of lurid
juvenile delinquent novels in the 1950s that are now very collectible, such as D-343,
The Young Wolves by Edward De Roo and D-378,
Out for Kicks by Wilene Shaw. Ace published, during this period, early work by
Philip K. Dick,
Gordon R. Dickson,
Samuel R. Delany,
Ursula K. Le Guin, and
Roger Zelazny.
1964–1970: Financial struggles 's
And Chaos Died (1970), from the first
Ace Science Fiction Special series. Cover by
Leo and Diane Dillon. In 1964, science fiction author
Terry Carr joined the company, and in 1967, he initiated the
Ace Science Fiction Specials line, which published critically acclaimed original novels by such authors as
R. A. Lafferty,
Joanna Russ and
Ursula K. Le Guin. Carr and Wollheim also co-edited an annual ''Year's Best Science Fiction
anthology series; and Carr also edited Universe
, a well-received original anthology series. Universe'' was initially published by Ace, although when Carr left in 1971 the series moved elsewhere. In 1965, Ace published an unauthorized American paperback edition of
The Lord of the Rings by
J. R. R. Tolkien, believing that the copyright had expired in the U.S. Tolkien had not wanted to publish a paperback edition, but changed his mind after the Ace edition appeared, and an authorized paperback edition was subsequently published by
Ballantine Books, which included on the back cover of the paperbacks a message urging readers not to buy the unauthorized edition. Ace agreed to pay royalties to Tolkien and let its still-popular edition go out of print. Wyn died in 1967,
1971–2015: Ace becomes a subsidiary Both Wollheim and Carr left Ace in 1971. Wollheim had made plans to launch a separate paperback house, and in cooperation with
New American Library, Ace was reputedly the only profitable element of the Grosset & Dunlap empire by this time. Ace soon became the science fiction imprint of its parent company. Carr returned to Ace Books in 1984 as a
freelance editor, launching a new series of Ace Specials devoted entirely to first novels. This series was even more successful than the first: it included, in 1984 alone,
William Gibson's
Neuromancer,
Kim Stanley Robinson's
The Wild Shore,
Lucius Shepard's
Green Eyes, and
Michael Swanwick's
In the Drift. All were first novels by authors now regarded as major figures in the genre. and
Jim Baen, who left to work at Tor and who eventually founded
Baen Books. Writers who have worked at Ace include
Frederik Pohl and
Ellen Kushner. In 1996,
Penguin Group (USA) acquired the Putnam Berkley Group, and has retained Ace as its science fiction imprint. As of December 2012, recently published authors included
Joe Haldeman,
Charles Stross,
Laurell K. Hamilton,
Alastair Reynolds, and
Jack McDevitt. ==People==